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VIDEO | Levi's presents The 501 Jean: Stories of an Original

Levi's presents The 501 Jean: Stories of an Original, a three-part documentary that celebrates the iconic 501 Jean’s influence on popular culture ever since its release. Watch...

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VIDEO | Nike presents Unlimited Together

Nike celebrates the strength of unity and power of team with "Unlimited Together,” a moving film featuring original lyrics from Chicago-born artist Chance the...

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Bomber or Tuxedo: You Decide

By Jessica Bumpus

Across all the fashion capitals and all the menswear catwalks, you haven’t been able to move for bombers. They have been everywhere. Sometimes they’ve been more baseball, other times more blouson...

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VIDEO | Siviglia presents its Fall/Winter 2016 collection

Delight in the black and white cinematographic video by Siviglia, following a group of men in their activities in the countryside, introducing its Fall/Winter 2016...

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Menswear SS17: Pick Your Fashion Destination

By Jessica Bumpus

Travel: almost every designer made reference to it this season across all of the fashion capitals; it was the big overarching theme. Hardly surprising, really, that everyone is seeking solace...

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360º VIDEO | The Secrets of Couture

NOWFASHION teamed up with ALTAROMA in order to reveal the ateliers of the Italian heritage brands Fendi, Valentino, and Sartoria Farani from a never-before-seen 360°...

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VIDEO | The 'Dylan Blue' short film by Bruce Weber for Versace

Celebrating “Dylan Blue”, Versace's new fragrance for men, the Italian brand unveiled a new short film shot by none other than Bruce Weber, starring Gigi Hadid, Trevor Signorino, Alan Jouban among...

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Hermes Resort 2017

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David Koma Resort 2017

David Koma
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Marchesa Resort 2017

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VIDEO | Stella McCartney presents FW16 campaign teaser

Stella McCartney presents a teaser trailer for the Fall/Winter 2016 advertising campaign, shot by Harley Weir and starring Amber Valletta. Go behind the scenes with Stella for an exclusive first...

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VIDEO | Gucci presents #24HourAce project on Snapchat

In the Pre-Fall 2016 collection, Gucci debuted the Ace low-tops, revitalizing a classic sneaker design with new patterns and embroideries. Since then, artists from around the world have adopted the...

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VIDEO | Tod's presents FW16 campaign

Tod's presents the Fall/Winter 2016/17 advertising campaign. The Italian shoe and leather goods brand takes you to a relaxing and romantic autumn world. Watch the special video...

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VIDEO | Moncler presents the Moncler FriendsWithYou teaser

Moncler presents their new special project, Moncler FriendsWithYou. The colorful project is a collaboration with artists Samuel Albert Borkson and Arturo Sandoval III. Watch the teaser...

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VIDEO | Issey Miyake presents FW16 campaign

"I wanted the viewer to have a visceral 3D experience of how the fabric moves. The still frames on close succession seem to suspend the fabric in time and the slow motion moving image releases...

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