Who would have thought that Paris' infamous red-light district would lend its name to a ready-to-wear brand? Since spring-summer 2011, Made in Pigalle clothes has been designing menswear that translate the sensation of Paris' 9th quarter – from Saint-Georges up to the Moulin Rouge – into fashion.
Founded by Stéphane Ashpool, the owner of the Pigalle multi-brand boutique in the same area, who is known by fashion gourmets – rapper ASAP Rocky, for those who know him – and underground lovers, Ashpool's menswear has proven itself as a melting pot of different influences, mixing traditional tailoring and an artisanal approach to sportswear aesthetics with the right amount of Pigalle-ish street credibility.
An amateur basketball player and a self-taught fashion designer, Ashpool seems to have more than one trick up his sleeve. The French multitasker recently decided to invest in the re-launch of the Parisian “Cité de la Mode et du Design” – an imposing space on the left bank of Paris, dedicated to various fashion and design exhibitions, ateliers and pop-up stores – with a second fashion boutique "PGL by Pigalle - LSD Edition”, where he sells both, his own collection and last seasons designer pieces, next to basic street-wear products.
Needless to say, the only possible place for a runway show near Pigalle, was in a church. There, a wild casting of amateur models – in other words, all of Ashpool's good-looking friends – sported desirable urban wear, with a dandy-esque touch. Blousons and teddy jackets came along in heavy wools and patinated leather, piece-dyed cotton tuxedos and short parkas showed obvious color transitions, further tuxedos and overcoats came along in mohair-wool blends, while loose-fit pants were mostly crafted in corduroy. Long, slouchy hooded sweaters were worn with hats and showed off the brand's signature stripe. And who would have thought that red dungarees would actually look good on a man? “I thought about the typical Parisian look of the old days and injected some streetwear attitude to it”, explains Ashpool after his show.
What is there else to say? Taking female models as simple decorative element was really not necessary, as the right blend of street-wear and tailoring spoke for itself. Let's see was Pigalle has on its plate next season.
- Elisabeta Tudor