NOWFASHION teamed up with with Alessio de'Navasques of Artisanal Intelligence (A.I.) and ALTAROMA in order to reveal the ateliers of the Italian heritage brands Fendi, Valentino, and Sartoria Farani from a never-before-seen 360° perspective.
In this context, NOWFASHION takes us on a journey through the savoir-faire of Italian Haute Couture and craftsmanship with an intimate insight into the atelier of each Maison provided by an exclusive 360° video production powered by Virtual Reality technology. The videos will be officially launched and projected for the first time at the Galleria del Cembalo in Rome's iconic Palazzo Borghese on July 9th, with a cocktail reception from 7pm to 10pm and online in this page http://nowfashion.com/360-video-the-secrets-of-couture-19522
The video feature a one-of-a-kind story-telling that takes us behind the scenes of Valentino’s Piazza Mignanelli atelier, Fendi's new headquarters inside Palazzo della Civiltà Italiana, as well as into Sartoria Farani's iconic costume design atelier. In this sense, the 360° video productions sublimate years of knowledge passed down through the generations, as well as all the time, love, skill, patience, and dedication that go into each of Fendi, Valentino, and Sartoria Farani's unique artisanal creations.
Celebrating both the art of craftsmanship and Italian excellence, NOWFASHION's 360° videos highlight the meticulous work of the artisans and seamstresses that are driven by their relentless passion for high-quality fashion and meticulous design, while sublimating Italian heritage.