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Emporio Armani Menswear Spring Summer 2018 Milan

Emporio Armani
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Canali Menswear Spring Summer 2018 Milan

Canali
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Kiton Menswear Spring Summer 2018 Milan

Kiton
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Diesel Black Gold Men & Women Spring Summer 2018 Milan

Diesel Black Gold
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INTERVIEW | Backstage with Virgil Abloh

By Sofia Celeste

Virgil Abloh, with the help of cerebral conceptual artist Jenny Holzer, presented a prosaic collection at Florence’s Palazzo Pitti, in what marks his most important show yet.   Laced with slogans...

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Ermenegildo Zegna Menswear Spring Summer 2018 Milan

Ermenegildo Zegna
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Ports 1961 Menswear Spring Summer 2018 Milan

Ports 1961
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Y's Resort 2018

Y’s
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Pokras Lampas x F is For...

MFFashion is proud to present a video on Fendi and their latest project "F is for..."  By Fendi incorporating calligraphy in their design, they are attracting millenials, and encouraging them to be...

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VIDEO | Dior Homme Menswear Fall Winter 2017 Paris

Club kid vibes meet haute couture tailoring at Dior Homme's latest Fall/Winter 2017 menswear collection, by Kris Van Assche, unveiled in full technicolor at Paris Fashion Week. View the runway...

Dior Homme
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Off/White Menswear Spring Summer 2018 Florence

Millenni-art Off-white  by Stefano Roncato - MFFashion   “I believe in fashion that becomes art.” Starting with these words, Virgil Abloh and his Off-White collection took to the runway at...

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Pitti People

And, just like the fashions that are bartered and sold here, personalities and ideas are also changing. The event, once known as a place for lovers of traditional Italian tailoring and dandy clans,...

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Marco de Vincenzo Resort 2018

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Pitti Uomo Celebrates Individual Harmony

By Sofia Celeste

Bare chested boys, pirates and hipsters on wheels were just a few of the unlikely peacocks strutting their unique personal style to the speaker-sounds of birds chirping at Pitti Uomo 92.  And,...

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Sex Glitter and Chinos at J.W. Anderson's Spring 2018

By Sofia Celeste

JW. Anderson Fashion Show Photo by Gio Statiano for NOWFASHION Florence, Italy - J.W. Anderson has a lot of ideas. With his broody, endearing, boyish gaze, the young gun is riding the wave of...