NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

Peter dundas portrait nowfashion mffashion 1498768444 zoom

INTERVIEW | Dundas come-back

By Giampietro Baudo - MFFashion

A dream that becomes reality and takes shape in the shadows of the Eiffel Tower today at 6PM. Peter Dundas is back. The Norwegian designer, with a history at the helm of Emanuel Ungaro, Emilio...

Junli spring summer 2018 menswear collection001 thumb

JUNLI Menswear Spring Summer 2018

Alexander mcqueen menswear ss18 paris 6527 1498420867 zoom

Alexander McQueen: the Outer Hebrides... not Hawaii

By Samantha Lewis

This season menswear designers have been bitten by the travel bug - from tropical prints to talk of far-flung islands, the desire to get away from it all has been totally pervasive on the...

Paul smith menswear ss18 paris 8319 1498407744 mediumbigthumb 1498407744 zoom

Trend Alert | Beach Boys

By Jessica Bumpus

 As if we needed further confirmation that the surf's up next summer, Paul Smith too decided to take a dip, make a splash, dive right in, plunge into the deep end - et al, et al - for a vibrant...

Balenciaga menswear ss18 paris 7655 zoom

What The "New Normcore" Trend Says About Our Fashion Industry

By Elisabeta Tudor

For the past few seasons - in an attempt to constantly get close to the "normal guy or gal" - the luxury and fashion industries have been mimicking, re-appropriating and exoticizing popular lower...

Balmain menswear ss18 paris 6253 1498326072 mediumbigthumb 1498326072 zoom

Balmain: How To Be French

By Jessica Bumpus

Olivier Rousteing delved into his own wardrobe when it came to the spring/summer 2018 Balmain collection. The looks on the catwalk very much catered to the uniform that has become his own personal...

Slack imgs 8 zoom

Dior Homme's Midsummer Night's Dream

By Elisabeta Tudor

Today, Kris Van Assche showcased yet another strong sportswear infused, sartorially focused men's collection named 'Latenight Summer' at the Grand Palais in Paris. Here are a few of our...

Dior Homme
Slack imgs 1 1498239559 zoom

5 Paris Talking Points

By Jessica Bumpus

For starters, the weather. No show has been complete without a conversation about the soaring 37-degree temperatures this week. It’s been hot. But it’s also been hot on the catwalks – Paris, as...

Ami alexandre mattiussi menswear ss18 paris 20618 1498132912 zoom

Trend Alert | The 50s vs 80s Face-Off

By Jessica Bumpus

Streetwear and sportswear are still definitely riding high as menswear reference points, of that there’s no doubt, but thankfully they are moving on too. Following a wander into the Fifties in...

Louis vuitton menswear ss18 paris 7214 zoom

All Hail The Hawaiian Shirt

By Jessica Bumpus

  It was already clear before we took our seats at the shows this season that there was a reprise of one wardrobe item in particular: the Hawaiian shirt. Ditching their usual  streetwear and...

Louis vuitton menswear ss18 paris 0769 1498139788 zoom

Louis Vuitton's Hotline to Hawaii

By Jessica Bumpus

The Insta news might be that Drake dropped his new song, Signs, at today's Louis Vuitton spring/summer 2018 show - which was in fact inspired by the collection - but the fashion news was that the...

Louis Vuitton
Balkan fashion week spring summer 2018001 1496933956 zoom

The Balkan new wave – Balkan Fashion Week and ASVOFF9 in Sofia

By Alessio de' Navasques

The Bulgarian textile industry is often associated with loom woven fabrics, carpets decorated with roses and traditional Balkan clothing, a heritage of traditions and textile craftsmanship that...

Plein sport men and women ss18 milan 0741 zoom

Philipp Plein's Milanese Triple Threat

By Elisabeta Tudor

He did it –  again, again...and again! Philipp Plein. Plein Sport. Billionaire. Three days, three shows. Uff! No designer other than Philipp Plein is crazy enough to commit to three massive show...

Sunnei menswear ss18 milan 7076 zoom

Milan's Cool Club

By Jessica Bumpus

While trends tend to be a thing of the past amid the changing landscape of fashion, one's spider senses can definitely start to tingle when there's a new mood or feeling being set. Sometimes it's...

Versace menswear ss18 milan 0627 zoom

Trend Alert | Only Lovers Left Alive

By Elisabeta Tudor

    Love – the good, the bad and the ugly – seems to have inspired two major Italian fashion houses this season, unconsciously putting them in a Baz Luhrmann-esque face-off: two...