NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

Dior cruise 2017 group shot   daniel jackson for dior zoom

Dior’s Downton

By Jessica Bumpus

The big fashion question that's still left unanswered is: who's filling the Dior job ever since Raf Simons left it up for grabs last October? We still don't know for certain, but what we do know is...

Amfar zoom

amfAR's Cinema Against Aids Cannes Gala

The 23rd annual Cinema Against AIDS gala raised more than $25 million last night in support of amfAR, The Foundation for AIDS Research, and its pursuit of a cure for HIV/AIDS. The star-studded...

Fashion editorial ghetto symphony ground zero ss16 002 zoom


By Louis Philippe de Gagoue

  'I swear life is like a one-way… Do just what I tell you Don't come in any closer And no one will get hurt Cause I dunno how long I can hold my heart in two"  Asap...

Ground Zero
Spfw zoom

Sao Paulo’s New Seasonal Stance

By Jessica Bumpus

WOW, does front-row chatter spread: there was one prevailing topic of conversation taking place at this season’s São Paulo Fashion Week and that was the “see now, buy now” phenomena that started...

Ali editorial zoom


By Ali El Yahiaoui

Following the 24th edition of Mercedes Benz Fashion Week Amsterdam, the bi-annual Dutch treat, which showcased the Fall/Winter 2016 collections of young and established Dutch designers, NOWFASHION...

Hye res winner zoom

JUST IN: 2016 Hyères Festival – And The Winner Is…

By Elisabeta Tudor

  It's a wrap! The Jury of the 31st edition of the International Festival of Fashion and Photography at Hyères presided by Julien Dossena, Artistic Director of Paco Rabanne, made their...

Hussein bazaza ready to wear fall winter 2016 fashion forward dubai 0182 1459444728 mediumbigthumb zoom

TRENDING: Our Favorite Designer Picks From The Middle East

By Elisabeta Tudor

Fashion Forward Dubai was back in full force for its 7th season, the first one to entirely take place at d3, Dubai's freshly inaugurated design district. By introducing another offering of fashion...

Prada zoom

Prada logo minithumb
Are you a Prada person?

By Jessica Bumpus

HOLY GRAILS, there are certainly a couple of those in fashion. And it usually starts with Prada in Milan and ends with Comme des Garcons in Paris. The grail in question: what does “it” all mean?...

From moscow  with love zoom

#MBFWRussia: From Moscow with love

By Greg Kohler

For the passengers flying to The Russian Federation, the local airline announced that only one piece of hand luggage was allowed on board. However, if one wants to blend in, that baggage rule...

Wardrobefinal zoom

What Will Be In Your Wardrobe Next Season?

By Jessica Bumpus

This is possibly the first season there is no real answer to what has now become something of an over-prescriptive question. In case you hadn’t noticed, fashion is in flux right now – which means...

Off white rtw fw16 paris 3401 1457470509 mediumbigthumb 2 zoom

Trending: Off-White

By Elisabeta Tudor

What is Off-White and who is Virgil Abloh, you ask? Well, get your facts checked and your fashionpedia updated as you might miss out on one of today's most promising ready-to-wear talents...

Flux zoom

Dissecting The “F” Word

By Jessica Bumpus

A CUP of coffee between shows in Paris and the conversation turns to the only topic it can: what is going on in fashion right now? And by which we don’t mean hemlines, colours, and cuts. That’s...

Miu miu ready to wear fall winter 2016 paris 0095 1457533687 bigthumb zoom

#PFW: See Now Buy Now

By Jessica Bumpus & Elisabeta Tudor

Fashion month is cause for serious wardrobe (re)consideration. And no more so than Autumn/Winter 2016 when the whole fashion landscape found itself in flux and a new see-now-buy-now model became...

Chanel everything 1457284545 zoom

How to Achieve Chanelegance

By Jessica Bumpus

IT was those slingback shoes from Fall/Winter 2015 (the only shoe of the show); it was that supermarket dash of a set for Fall/Winter 2014; it was checking ourselves into Chanel airways complete...

Balenciaga ready to wear fall winter 2016 paris 4804 1457260912 mediumbigthumb 1457260912 zoom


By Jessica Bumpus & Elisabeta Tudor

The brands and the pieces we'd like to buy straight from the runway in the third instalment of our catwalk trolley dash in-keeping with fashion's new penchant for seeing now and buying now. If...