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Concept & photo by Valerio Mezzanotti Style by Ali El Yahiaoui

Download the NOWFASHION iOS or Android app and watch the 360 film "Look at Me" Fake money, real plastic Stupid cupid, fantastic Queer thinking, straight talking What you see ain't what you...

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Victoria's Secret: What Kind of Angel Are You?

By Elisabeta Tudor

    'Tis this time of the year again – time for the world's sexiest TV event show. The Victoria's Secret Angels landed in the City of Love to spread their wings over the runway set in the...

Victoria's Secret
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EDITORIAL | São Paulo: Beyond the City

When it comes to Brazil, there’s so much more than the bikini or the colourful carnival. Welcome, then, to Sao Paulo and its 42nd fashion week, where designers fully embraced the see-now-buy-now...

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The latest from the world of fashion: Portugal Fashion Week

By Federico Poletti

Portugal is fashionable, both as a sought-after tourist destination and thanks to the increasing excitement around Portugal Fashion Week, one of the most important fashion events in the Iberian...

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What Is Frenchness In 2016?

By Elisabeta Tudor

Frenchness. La Francité, for the proud ones. La Franchouillardise, for its detractors. Ou à la bonne franquette for those who don't really care for anything else but food. And what better way is...

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Meet Dubai's Darling: Furne One of Amato

By Elisabeta Tudor

His name might not ring a bell to some – but if you haven't heard of him yet, you better start keeping an eye on his surreal and extravagant womenswear collections! The Filipino designer Furne One...

Amato by Furne One
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SPFW: Dispelling The Bikini Myth

By Jessica Bumpus

Whenever I say I’m heading off to São Paulo for fashion week, I receive the same response from those I tell. “Lots of swimwear?” – but it's the wrong answer.      Top Model Gisele Bundchen at...

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See It Buy It Style It: Patrícia Viera at SPFW

By Jessica Bumpus

Just as talk of see-now-buy-now was rife across the four international fashion capitals this past month, it spread like wild fire onto São Paulo this season, a “season-less” one at that and the...

Patricia Viera
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FFWD Exclusive: In Conversation With Farida Khelfa

By Elisabeta Tudor

Some people in the fashion industry are just hard to forget. Even if she hadn't been gracing the magazine covers and hitting the runways for a while, Farida Khelfa would be an irreplaceable top...

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Fashion Forward Dubai Goes to Paris


If you love Dubai's asphalt jungle and want to be the most stylish arabophile fashion aficionado, Fashion Forward Dubai (FFWD) has got your back! Closing the Spring/Summer 2017 season, FFWD will...

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The Rihanna Effect

By Elisabeta Tudor

Is FENTY the new YEEZY? Looks like Kanye West is not the only musician-turned-designer out there to cause some ink to flow. Rihanna's latest outing for Puma caused quite a stir as well. In fact,...

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SS17 In A Snapshot

By Jessica Bumpus

NEW-YORK, as the first week on the month-long fashion calendar, was subsequently the first to kick into action with its versions of See Now, Buy Now – Tommy Hilfiger, Ralph Lauren, and Tom Ford...

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The #SS17 Fashion Week Season: Finest Fashion Moments & Best Streetstyle Looks

By Anna Palermo

From New-York to Paris, there was a show one did not have to worry about not receiving an invitation to - the one happening prior to each show on the sidewalks around the Moynihan Station in...

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What The Customer Wants

By Jessica Bumpus

Fashion has become a democracy. From social media to seeing-now-shopping-now to those that walk the catwalk, it revolves around the customer. That might seem like an obvious thing to say, but it’s...

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Meet The LVMH Rising Star: Vejas

By Jessica Bumpus

You can’t help but be in awe of Vejas Kruszewski. He’s 19, he has his own label, it’s doing crazy well and scooped him 150,000 euros and a year of mentorship at this year’s LVMH Prize Ceremony and...