NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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The End: JPG's Alternative Couture Bride

By Jessica Bumpus

In couture, it's tradition to have a fairytale ending - a bride. Her dress, typically, is bigger and better than the rest, outshines everything you've seen until now and puts fashion on yet another...

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V is still for Vetements

By Jessica Bumpus

A police woman, a gypsy, a pensioner, a couch potato, a metal head, a bride, a secretary, a tourist and a chav: these were just a few of the personalities that took to the Vetements...

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10 Highlights You Might Have Missed From Paris Menswear

By Jessica Bumpus & Elisabeta Tudor

The shows are a whirlwind of catwalks, presentations, clothes, details, big trends, small trends, big news, little news; the point is: some things can get missed. So here’s an edit of some of the...

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Dior's New Couture Debut

By Jessica Bumpus

Two significant things to note before today’s Dior Couture show: it’s the esteemed fashion house’s 70-year anniversary, and this is Maria Grazia Chiuri’s first couture collection for the house...

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Luxury's Street-Cred

By Jessica Bumpus & Elisabeta Tudor

Today, more than ever, the boundaries between luxury and streetwear are getting increasingly blurred as top fashion designers infuse luxury with a jolt of streetwear and strong socio-political...

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La Musique; Le Fashion: Balmain & Dior

By Jessica Bumpus

There’s no denying that music and fashion have an inextricable link; and there’s no denying that 2016 was a tough year. So leave it in the hands of Balmain’s Olivier Rousteing to bring some...

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Paris Menswear: New Romance & Escapism

By Elisabeta Tudor

Humanist writings, beat poetry, outdoor lovers, melancholic escapists, and sensible dandies – this is Paris' Fall/Winter 2017 menswear season's response to a disturbing political climate and the...

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RIP Formality: Menswear's New Mood

By Jessica Bumpus

There is an abundance of streetwear, sportswear and utility wear in men’s fashion right now. Loads. So much so that even a clever collaboration with North Face by Junya Watanabe didn't stand out...

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When Fashion Gets Political

By Elisabeta Tudor

The recent political events have undoubtedly influenced the fashion industry's A-list which is more than eager to express its opinion on the current status quo. Nurtured by a growing sense of fear...

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INTERVIEW | HarDior: Van Assche’s New Look

By Stefano Roncato - MFFashion

Salon d’honneur of the Grand Palais. The first clue. A new location for this afternoon’s show, something’s going on at Dior homme. Kris Van Assche is here to tell us more, the creative mind behind...

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Unlearning Fashion With Aitor Throup

By Jessica Bumpus

Ask Aitor Throup a question and you will get an answer. The designer, known for his explorative and relatively off-piste approach to design, was recently made executive creative director at G-Star,...

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Louis Vuitton Reigns Supreme

By Jessica Bumpus

As fashion power houses go, Louis Vuitton and Supreme are it. The former the epitome of luxury and aspiration and the latter the epitome of cool and aspiration. What happens when they join forces?...

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Paris Menswear's Most Surprising Trends - So Far...

By Jessica Bumpus

The overriding feel of Milan was that this season it was young. And so by comparison, stepping into the Balenciaga boardroom that Demna Gvasalia had created for his second menswear show (see...

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The Art of Show

By Sofia Celeste

MILAN - An anguished ghost bride dashed through an eerie space at Milan's La Trienniale while haunting voices filled the darkened, retrospective full of abstract fashions from Antonio Marras....

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The Great Fashion Swap

By Jessica Bumpus

Entering 2017 there was plenty of change already afoot in fashion. Menswear and womenswear were joining forces and showing together at various brands; others were deciding to show in real-time via...