NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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A sustainable drink for a sustainable fashion

By Francesca Ferrante

Is Italian fashion going towards a more ethical direction? It does sound like a really fancy excuse for a really fancy cocktail party. But A sustainable drink for a sustainable fashion has all...

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The secrets to styling a runway show (one pop sock drama at a time!)

By Jessica Bumpus

MATHS: you might be surprised to know that it is one of the key skills to being a stylist. “There is a lot of it – especially in creating the looks, you can’t just have one extra girl,” says Audrey...

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Which brand of Milan bohemia are you?

By Jessica Bumpus

BLAME Alessandro Michele, but bohemia is in the Milan air. It’s more than in the air – it’s in the seams, the embroidery, the applique, and the prints of more or less every designer in the Italian...

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Versace Va Va Voom: 6 things to love

By Jessica Bumpus

Karlie, Gigi, Jourdan, Kendall – there was no down-playing the Versace mega army this season as they orbited a catwalk of snail shell shapes and proportions to make for a tour du force of a show as...

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Keeping up with the boys

By Jessica Bumpus

  BOYS, boys, boys: that’s what Milan is really all about. Ever since Alessandro Michele was surprise appointed creative director at Gucci at the beginning of last year, things have been getting...

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The show shake-up: what's all the fuss about?

By Jessica Bumpus

MILAN is underway and Paris looms, and the only “trend” to have materialised – or, in the case of the latter two, not materialised – this fashion week is the conversation of the see-now-buy-now...

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A half-formed thing: the cult of youth in modern fashion

By John-Michael O'Sullivan

"Girls can wear jeans and cut their hair short and wear shirts and boots because it's okay to be a boy; for girls it's like promotion. But for a boy to look like a girl is degrading, according to...

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On and Off: a tale of two fashion weeks

By John-Michael O'Sullivan

Every day during London Fashion Week, the narrow pavements outside the official BFC venue fill to bursting point. Fashion students, gawping tourists, celebrity spotters, and street-style...

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TOP 10 fashion moments of #LFW

By John Michael O'Sullivan & Nabil Aliffi

    Over five hectic days, London’s designers ranged far and wide in their quest to stay ahead of the game. From new takes on red carpet dressing to inventive material explorations, and...

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Punk is not dead

By Nabil Aliffi

Punk was all set to make a full resurgence as the travelling crew arrived at London Fashion Week. This imminent come back proves to be no surprise given the political charge brought about by recent...

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Survival of the Fittest: Staying Alive at #LFW

By John-Michael O'Sullivan

The press releases that flood into industry inboxes at the start of each season’s fashion week are awash with facts and figures. In the case of London this season, there were some impressive...

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The Making Of Marques’ Almeida

By Jessica Bumpus

It’s become mandatory to turn up to the Marques’ Almeida show dressed in the LVMH Prize-winning duo’s clothes – and not because you’ve borrowed them or feel obliged to, but because you’ve already...

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How to throw a spanner in the fashion works

By Jessica Bumpus

Throwing a thoughtful spanner in the fashion works at an all-too appropriate time as it spirals into being a little bit confused is Toogood, the sister-run label from Faye and Erica Toogood. A...

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London’s Red Carpet Revival?

By Jessica Bumpus

When we think about London fashion, our default setting is to think: creative, exuberant, eclectic, perhaps crazy, maybe not even all that wearable. That is and it isn’t true. But the capital has a...

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Starter for ten: 10 moments from LFW so far

By John-Michael O'Sullivan

There’s barely a twelve-hour gap between the end of New York’s fashion week and the beginning of London’s. But the two are worlds apart – at least, if you were to go by the evidence of London’s...