NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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CSM MA: What makes a star year?

By Jessica Bumpus

It’s no secret that the talents of Central Saint Martins pepper the London Fashion Week schedule and beyond – just take a glance at it and it could easily be its own Mastermind subject of which...

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En Vogue: British fashion's first century

By John-Michael O'Sullivan

Towards the end of every year, there’s a point when fashion seems to go to sleep. In early October, Paris rounds off its summer showings: the circus packs up, its performers and audiences...

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Top 10 fashion moments of #NYFW

By Sarah Owen

New York Fashion Week delivered eight days of back-to-back shows underscored by talks of welcomed industry change, including diversity on the runways, new social media strategies, and the influx of...

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Is this fashion week’s most diverse season yet?

By Sarah Owen

  Diversity on the runway: Designers Rio Uribe and Sophie Theallet discuss     The Gypsy Sport ready-to-wear Fall/Winter 2016 show, New-York (photography by Elizabeth Pantaleo for...

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#NYFW: finest fashion moments and best streetstyle looks

By Greg Kohler Photography by Anna Palermo

As Carrie Bradshaw would say, "women come to New-York for the two 'L's: labels and love". If love was not found over the past week, new labels to love certainly were. New-Yorkers are always...

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#NYFW: our Top 5 most viewed runway videos

NOWFASHION has brought to you the latest Fall/Winter 2016 ready-to-wear runway videos during New-York Fashion Week. (Re)discover some of the most viewed, from Alexander Wang's spectacle at...

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Why 'buy now wear now' may not work for young designers

By Sarah Owen

Earlier in the week just as NYFW was kicking off, brands began lining up to announce their new seasonless collections and instantly shoppable runways. From Burberry and Tom Ford to Rebecca Minkoff,...

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The democratization of fashion: why consumers come first at NYFW

By Sarah Owen

In an attempt to focus on consumer inclusivity and revive the archaic fashion system, early adopting designers – those that are usually the first to embrace and pioneer change – have begun to...

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Spotlight: Q&A with designers from Ground Zero

By Sarah Owen

Design duo and brothers Eri and Philip Chu set out to launch their contemporary brand, Ground Zero, back in 2008. The name was extracted from the idea that everything starts from nothing, and with...

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Trend Watch: Runway rebels emerging at NYFW

By Sarah Owen

  There’s been an increase in attitude among certain collections at NYFW this fall, and that’s to be expected from designers such as Hood by Air and the Vfiles team, but the overall sense of...

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How sportswear is winning at NYFW

By Sarah Owen

  After four days of New York Fashion Week it’s fair to say the intersection of sportswear and high-end fashion has superseded everyone’s expectations. But herein lies the problem. There are...

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The seasonless shake-up

By Sarah Owen

It was only six months ago I was saying the fashion industry was becoming more and more season-less and that the ecosystem in place hadn’t been revised for years – a point of contention I remember...

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Building basics to be the next big trend

By Sarah Owen

There’s something to say about the influx of basics on the runway these past few seasons, and even more to say about the price you pay for high-end jersey creations.    Yeezy Season 1 show,...

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Vfiles: what makes an emerging designer?

By Sarah Owen

The renowned youth whisperer, better known as the VFILES collective, celebrated their sixth season with their open source method of curating emerging designers. Founder Julie Anne Quay believes in...

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Story by Greg Kohler Photography by Régis Colin-Berthelier

Escaping from the rush of the city, leaving it all behind, she drives away to the countryside by night where the sea breeze and fresh air awaits for her in the morning light. Delight in the perfect...