NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

Nowfashion travels zoom

Menswear SS17: Pick Your Fashion Destination

By Jessica Bumpus

Travel: almost every designer made reference to it this season across all of the fashion capitals; it was the big overarching theme. Hardly surprising, really, that everyone is seeking solace...

Promise fashion editorial nowfashion 015b zoom


Style & photography by Louis Philippe de Gagoue

“Now listen, I've been single for a while now And I been kinda lonely I've been looking for somebody to talk to, love me Someone who can hold me Is that you?“  CIARA   dress:...

A.i. grand tour andreabuccella zoom

ALTAROMA: discover artisanal intelligence

By Elisabeta Tudor

Celebrating Rome and Italian Craftsmanship Another Couture season, another dose of Alta Moda in Rome. This time around, Artisanal Intelligence (A.I.), an event held bi-annually, introduced the...

Fendi couture fw16 rome 2208 1467926169 mediumbigthumb zoom

Fendi's Tribute to the Eternal City

By Elisabeta Tudor

  Karl Lagerfeld and Silvia Venturini Fendi celebrate dolce vita and Italian excellence.    Recently, Karl Lagerfeld celebrated his Chanel Autumn/Winter 2016/17 Haute Couture offering in...

Bridal invitation zoom

And The Bride Wore…

By Jessica Bumpus

What kind of bride are you? That’s a question that can immediately be answered by your reaction to the couture collections and the parade of gowns that come down the catwalk with them. Because when...

Valentino couture fw16 paris 7334 1467831768 mediumbigthumb 1467831768 bigthumb zoom

Take Me To The Ball

By Jessica Bumpus

Couture is the ultimate celebration of craft, the work of the hand, the artisan, the time and detail and love that go into each piece. There’s no doubting that and it’s a wonderful thing to behold....

Gaultier zoom

Couture: More Than Pretty Dresses

By Jessica Bumpus

Ring it up, bag it up. Jean Paul Gaultier decided to drop the ready-to-wear side of his label back in 2014 to focus on perfume and couture and it's a move that has served him well – today's...

Maison margiela couture fw16 paris 6133 1467801100 mediumbigthumb 1 zoom

Maison Margiela Artisanal: Pirates Protesters and Punks...oh my!

By Elisabeta Tudor

Ever since VETEMENTS decided to put fashion's status quo upside and disrupt the industry's hierarchy and frantic pace, all eyes have been set on Demna Gvasalia in whom the industry saw a potential...

Maison Margiela
04 fw 2016 17 hc decor pictures by olivier saillant 2 zoom

Chanel's Celebration of Craftsmanship

By Elisabeta Tudor

Whether in ready-to-wear or Couture, the set design of a Chanel show always plays an important part in Karl Lagerfeld's seasonal offering. In fact, it has a decisive impact on the collection's...

Tux  zoom

Paris Haute-Couture: The Tux Trend!

By Jessica Bumpus

For the most part, dresses are the mainstay of couture. Pretty princess dresses. There’s no end of them to fulfil any kind of whimsical fairy-tale fantasy you may have. But they’re not for...

Vauthier zoom

Meet The Man Making Couture Sexy

By Jessica Bumpus

All calm and serene before the grand reveal of his couture collection this week and the only thing designer Alexandre Vauthier was worried about was whether his English would be good enough for a...

Alexandre Vauthier
Ralph zoom

The Caped Crusaders of Couture

By Jessica Bumpus

Couture, by its very bespoke and personal nature, tends not to lend itself to trends. That sort of defeats the point. But, this season, there is an overriding prevalence of one so far: the cape....

Couturissimo couture fw16 paris 0969 1467559998 bigthumb zoom

“Alien Glamour”: Francesco Scognamiglio

By Jessica Bumpus

Italian designer Francesco Scognamiglio felt more than a little bit at home joining the couture schedule for the first time this season.     “Couture is my DNA. It would be really...

Francesco Scognamiglio
Vetements rtw ss17 paris 4506 1467567633 mediumbigthumb zoom


By Elisabeta Tudor

See How Demna Gvasalia is Leaving Indelible Marks on Our Collective Imagination What to do when you're the hottest and most talked about fashion label of the moment? Before other brands dare to...

Couture zoom

What kind of couture client are you?

Article by Jessica Bumpus & Elisabeta Tudor

From the runway into your wish! For those who attend the couture shows to watch not shop, the collections provide the ultimate in a fantasy fashion playground – whether you're a...