NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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Fashion Forward Dubai Goes to Paris


If you love Dubai's asphalt jungle and want to be the most stylish arabophile fashion aficionado, Fashion Forward Dubai (FFWD) has got your back! Closing the Spring/Summer 2017 season, FFWD will...

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The Rihanna Effect

By Elisabeta Tudor

Is FENTY the new YEEZY? Looks like Kanye West is not the only musician-turned-designer out there to cause some ink to flow. Rihanna's latest outing for Puma caused quite a stir as well. In fact,...

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SS17 In A Snapshot

By Jessica Bumpus

NEW-YORK, as the first week on the month-long fashion calendar, was subsequently the first to kick into action with its versions of See Now, Buy Now – Tommy Hilfiger, Ralph Lauren, and Tom Ford...

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The #SS17 Fashion Week Season: Finest Fashion Moments & Best Streetstyle Looks

By Anna Palermo

From New-York to Paris, there was a show one did not have to worry about not receiving an invitation to - the one happening prior to each show on the sidewalks around the Moynihan Station in...

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What The Customer Wants

By Jessica Bumpus

Fashion has become a democracy. From social media to seeing-now-shopping-now to those that walk the catwalk, it revolves around the customer. That might seem like an obvious thing to say, but it’s...

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Meet The LVMH Rising Star: Vejas

By Jessica Bumpus

You can’t help but be in awe of Vejas Kruszewski. He’s 19, he has his own label, it’s doing crazy well and scooped him 150,000 euros and a year of mentorship at this year’s LVMH Prize Ceremony and...

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Back to the future!

By Elisabeta Tudor

As the Spring/Summer 2017 ready-to-wear season just ended, we're looking back at one major trend spotted on the runways in Paris, the retro-future style which epitomizes fashion's two-bladed...

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Paris: Lasting Impressions

By Jessica Bumpus

That's it. Paris is over. Spring/Summer 2017 is done – even though strictly speaking we've not even had it yet. But that's the clever thing about fashion and that's (kind of) the way it works. The...

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Paris Dress-ing

By Jessica Bumpus

If you’re in the market for a new dress, there’s no place quite like Paris Fashion Week to let your eye wander and go for a bit of a mental shop. The catwalks this past week have offered up some...

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THE INTERVIEW | Louis Vuitton's Nicolas Ghesquière

By Stefano Roncato - MFFashion

One month to go! @nicolasghesquiere. And a picture from inside the Niterói Contemporary Art Museum in Rio de Janeiro. Nicolas Ghesquière's Instagram account provides a countdown, a kind of virtual...

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Paris: How The Tables Turned

By Jessica Bumpus

Cast your mind back and this time last year Paris was abuzz with new names – and Vetements, to some, was still potentially just the french word for clothes and not the biggest thing in fashion....

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Armani: When Milan (& More) Came to Paris

By Jessica Bumpus

In the town that couldn't exude more youth or verve or sense of cool if it tried right now, Paris was surely then the sweet spot for Emporio Armani to up sticks from its native Milan and show for...

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Chanel: Into The Matrix

By Jessica Bumpus

We live in a technical world. We're plugged in, switched on, and everything that Star Trek (sliding doors) and George Orwell (Big Brother is watching you) predicted has more or less come true. Or...

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The Discreet Charm of the Bourgeoisie

By Elisabeta Tudor

From New York all the way to London, Milan, and Paris, a few trends were domineering this Spring/Summer 2017 ready-to-wear season – think ruffles, frills, drop and bear shoulder styles, and Belle...

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Setting the Scene !

By Jessica Bumpus

Huge screens capturing the audience while they chattered and waited for the show to start, subsequently followed by a man splashing around in the sea, the harsh noise of water crashing around him...