NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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The democratization of fashion: why consumers come first at NYFW

By Sarah Owen

In an attempt to focus on consumer inclusivity and revive the archaic fashion system, early adopting designers – those that are usually the first to embrace and pioneer change – have begun to...

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Spotlight: Q&A with designers from Ground Zero

By Sarah Owen

Design duo and brothers Eri and Philip Chu set out to launch their contemporary brand, Ground Zero, back in 2008. The name was extracted from the idea that everything starts from nothing, and with...

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Trend Watch: Runway rebels emerging at NYFW

By Sarah Owen

  There’s been an increase in attitude among certain collections at NYFW this fall, and that’s to be expected from designers such as Hood by Air and the Vfiles team, but the overall sense of...

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How sportswear is winning at NYFW

By Sarah Owen

  After four days of New York Fashion Week it’s fair to say the intersection of sportswear and high-end fashion has superseded everyone’s expectations. But herein lies the problem. There are...

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The seasonless shake-up

By Sarah Owen

It was only six months ago I was saying the fashion industry was becoming more and more season-less and that the ecosystem in place hadn’t been revised for years – a point of contention I remember...

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Building basics to be the next big trend

By Sarah Owen

There’s something to say about the influx of basics on the runway these past few seasons, and even more to say about the price you pay for high-end jersey creations.    Yeezy Season 1 show,...

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Vfiles: what makes an emerging designer?

By Sarah Owen

The renowned youth whisperer, better known as the VFILES collective, celebrated their sixth season with their open source method of curating emerging designers. Founder Julie Anne Quay believes in...

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Story by Greg Kohler Photography by Régis Colin-Berthelier

Escaping from the rush of the city, leaving it all behind, she drives away to the countryside by night where the sea breeze and fresh air awaits for her in the morning light. Delight in the perfect...

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Jean Paul Gaultier’s Palace

By Elisabeta Tudor

As always, Jean Paul Gaultier’s Haute Couture shows are not only a celebration of fashion, but an ode to those who make fashion what it is, who constantly reinvent the stuff fashion dreams are made...

Jean Paul Gaultier
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Valentino's exquisite alchemy

By Jessica Bumpus

ARGUABLY the couture schedule saves the best until last: Valentino. This is the show that has the swoon factor and such is the stamp of design duo Pierpaolo Piccioli and Maria Grazia Chiuri that...

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Armani’s Frock Off

By Jessica Bumpus

Couture, as we know, is all about the craft – and the most explicit way of showing that off is through eveningwear because it dazzles and it shines of expertise, time, and knowledge and it belongs...

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Chanel's Ark

By Jessica Bumpus

  When Waterworld the film happens, get thee to the Chanel ark. Who wouldn't want to be stuck on board a wooden vessel filled with couture creations that traverse a world full of garden party...

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Celebrating Giamba's 10th Couture Collection

By Elisabeta Tudor

Ruffled silk organza, floral crystal embroideries, embroidered silk brocade and floral macramé, hand-stitched paillettes and strass, and many other opulent materials and embellishments – and this...

Giambattista Valli
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What's the score at Dior?

By Jessica Bumpus

Just as photographers hover like flies around specific street-style-worthy fashion press, said press hover like flies around the Dior show. They always have, because it's always big news. Today was...

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Time For Tea Chez Schiaparelli

By Jessica Bumpus

The issue concerning Schiaparelli on previous outings is that it’s always been a little bit too like costume-box-dressing, which is tricky in a world where there isn’t much room for costume...