NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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By John-Michael O'Sullivan

’Regardez Londres!’ the tour guide declared, flinging her arms wide. Her flock clustered round her, their phones and cameras clicking as they took in the postcard-perfect panorama; from the small...

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Two Sides of The Same Coin: Marques' Almeida & Christopher Kane

By Jessica Bumpus

“We’ve been thinking a lot about the expectations on girls and women and everything they’re expected to do,” introduced Marta Marques and Paulo Almeida of their Spring/Summer 2018 collection today...

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Interview: The Return of Holly Fulton

By Jessica Bumpus

Welcome back Holly Fulton! Having taken a hiatus for the past year, the Scottish designer was back on the London Fashion Week schedule this season and feeling refreshed.  Images Courtesy of...

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By John-Michael O'Sullivan

In the mid-Noughties, London fashion experienced a perfect storm. Talent (Christopher Kane, Mary Katrantzou, Peter Pilotto, Jonathan Saunders, Richard Nicoll, Meadham Kirchhoff) collided with...

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Gareth Pugh SS18

By John-Michael O'Sullivan

London's IMAX Cinema is one of those architectural fantasies that's never quite worked. Bursting out of a sunken piazza in the middle of one of the city's busiest roundabouts, it usually feels like...

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Fashion in a Flash | LFW #1

By Jessica Bumpus

  London Fashion Week, we know, is home to young and new talent. Here’s a look at those catching our eye so far this week, and a spotlight on some leaders of the pack.    Simone...

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Camping and Lego at Mary Katrantzou

By Jessica Bumpus

Photo by Guillaume Roujas for NOWFASHION Shape and novelty has always been a Mary Katrantzou hallmark. Recall those lampshade skirts she so built her name upon, the perfume bottle silhouettes...

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Ralph & Russo RTW

By John-Michael O'Sullivan

    Fashion careers, like fairytales, are meant to follow the rules. Designers are meant to burst onto the scene like baby stars, to enjoy their Hot New Now moment – and then either crash to...

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JW Anderson Gets Wholesome

By Jessica Bumpus

Heading into fashion week and the world is in a state of unrest. Even yesterday on the first day of London Fashion Week, a terrorist attack in Parsons Green, west London, couldn't help but...

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UNDER THE SKIN: Clothes and Causes at London Fashion Week

By John-Michael O'Sullivan

You heard the noise long before you could see anything; dull, booming thumps, soundtracking an over-and-over chorus of shouts: "SHAME! SHAME! SHAME!" Photo by Gio Staiano for NOWFASHION It...

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REVIEW | Michael Kors – From Manhattan to Malibu

By Robin Torres

“It feels like if Kate Moss and Johnny Depp were still dating and went on vacation to Bora Bora,” said Michael Kors about the evening portion of his collection in an intimate press preview the day...

Michael Kors
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Trend Alert: The Weird Bra Trend

By Jessica Bumpus

  When is a bra not a bra? At New York Fashion Week, apparently. The traditionally lingerie-associated item took flight from beneath layers to become the mainstay and focal point of many a...

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NYFW’s Identity Crisis: What Does It All Mean?

By Robin Torres

That NYFW is changing, for most of the industry – from street style photographers to senior editors – is a given. The very organization of the shows this season, with more schedule gaps and with...

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New York Has a Spring in Its Step

By Robin Torres

Given the tumultuous times we live in, it seems fitting that fashion would try to reflect them, or perhaps even act as a window to get a break from them. Last season’s talk turned to politics with...

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Fashion in a Flash #2

By Robin Torres

New York Fashion Week kicks off the international shows, setting the stage for some of the industry’s most commercial and creative looks. With over 130 shows throughout the week, there’s a lot to...