NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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Milan and The Age of Opulence

By Sofia Celeste

The rich interiors of noble palazzi and religious temples inspired designers from Alberta Ferretti to Fausto Puglisi this season; maximizing potential to create something as magnificent as Italy’s...

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Prada and the Ethnic Elements Within

By Sofia Celeste

Over the past two days, designers in Milan have been compelling us with their personal treasure chests of fashion mementos. Prada emphasised this trend with a venue space that was adorned with...

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Sartorial Fatale at the Situationist’s Debut Show


MILAN - The 25 year-old Georgian designer behind the Situationist label brought Eastern European female street style to the catwalks of Milan with his debut show here on...

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The Shape of Milan: Five Emerging Trends Plus Moschino

By Jessica Bumpus

It was easy to suss out the mood in New York and London early on, both are cities in countries experiencing significant political strife right now. And designers were keen to express their views...

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Fashion Embraces the Hijab

By Sofia Celeste

Europe, namely France, has grappled controversially with the concept of the veil for many years now. But this season, fashion is saying hell yes to a woman's right to wear her hijab, whether it’s...

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INTERVIEW | Fausto Puglisi's Female Boss

By Sofia Celeste

He's dressed Katy Perry, Rihanna and JLo like queens in the best fabric and appliqué Italy has to offer. He's cloaked Madonna in silky papal garb and capes made by Vatican artisans. Indeed Fausto...

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London Fashion Week In Review

The exuberant antidote to a nihilistic New York Fashion Week, London was bursting with an upbeat energy thanks in part to a wave of exciting new talents. From shimmering sequins to avant-garde...

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Endgame - What’s Next for London Fashion

By John-Michael O'Sullivan

Before London’s final day of shows had even begun, editors’ social media feeds had already begun to switch focus to Milan. These days, designers only have an audience’s attention for a moment -...

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Versus: Donatella The Momager?

By Nabil Aliffi

“If fashion follows the same mood as the economy, of depression around the world, it would have no reason to exist.” – Donatella Versace Saturday night, 9pm -- the stage was set for Donatella...

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LFW Bitesize: What You Might Have Missed

By Jessica Bumpus

So many shows and presentations to keep up with across five days of London Fashion Week can make it easy to blink and miss something. Too busy Snapping? Or Insta-mentioning or storytelling? (No one...

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The New Romantics - Love Letters from London

By John-Michael O'Sullivan

When you think of the things that define British style, your mind defaults to words like eccentric, punk, eclectic, anarchic and witty. But when you think about the designers who define London's...

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Victoria Beckham Talks VVB

By Jessica Bumpus

“There I am walking across the road,” Victoria Beckham points to the London vista that paints itself out across a silver-grey dress. She’s in town – London, appropriately - to talk through her...

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Take Five Great Shows at London Fashion Week

By Jessica Bumpus

What London now lacks in the bigger and more established names, it makes up for in those on the ascent. Here, five great shows that made an impact for all the right reasons.   Simone Rocha...

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Huishan Zhang: The Sophisticate

By Jessica Bumpus

Huishan Zhang has cornered the market in dreamy dresses. Which is actually something of a surprise to see in London, home of the loud and the bold and the student crazy. Not him. He does romance,...

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LFW: What’s On Your Mind?

By Jessica Bumpus

Fall/Winter 2017: what is it all about? Since September the world has plummeted into yet more disarray; we tried the see-now-buy-now thing, which has further made designers rethink the how, what...