NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

Schiaparelli couture fw17 paris 1364 1499078293 bigthumb thumb

REVIEW | Schiaparelli's Neo Bohemian

By Elisabeta Tudor

As usual, Schiaparelli is one of Paris' must-see Haute Couture shows. Acquired by the Della Valle Group in 2006, the iconic brand founded by the early 20th century fashion icon Elsa Schiaparelli...

Azarro couture fw17 paris 1130 1499026485 mediumbigthumb 1 zoom

INTERVIEW | The Balancing Act at Azzaro

By Jessica Bumpus

Backstage and there was a lot of shimmer and shine and little shimmying dresses; plunge fronts, short skirts, and thigh-skimming boots; shades of navy, claret, and emerald green. A heavy beat...

Rodarte couture fw17 paris 7339 1499015270 mediumbigthumb zoom

Rodarte Comes To Paris

By Jessica Bumpus

Couture, of late, has become the time and place to show your collection – if you're not a couture designer. Following in the footsteps of Vetements who did it previously, California sisters Laura...

Proenza schouler rtw ss18 paris 6799 zoom


By Elisabeta Tudor

Paris is always a good idea. At least, that's what Jack McCollough and Lazaro Hernandez, the two masterminds behind the New York-based brand Proenza Schouler, told themselves when they opted to...

Proenza Schouler
Peter dundas portrait nowfashion mffashion 1498768444 zoom

INTERVIEW | Dundas come-back

By Giampietro Baudo - MFFashion

A dream that becomes reality and takes shape in the shadows of the Eiffel Tower today at 6PM. Peter Dundas is back. The Norwegian designer, with a history at the helm of Emanuel Ungaro, Emilio...

Junli spring summer 2018 menswear collection001 thumb

JUNLI Menswear Spring Summer 2018

Alexander mcqueen menswear ss18 paris 6527 1498420867 zoom

Alexander McQueen: the Outer Hebrides... not Hawaii

By Samantha Lewis

This season menswear designers have been bitten by the travel bug - from tropical prints to talk of far-flung islands, the desire to get away from it all has been totally pervasive on the...

Paul smith menswear ss18 paris 8319 1498407744 mediumbigthumb 1498407744 zoom

Trend Alert | Beach Boys

By Jessica Bumpus

 As if we needed further confirmation that the surf's up next summer, Paul Smith too decided to take a dip, make a splash, dive right in, plunge into the deep end - et al, et al - for a vibrant...

Balenciaga menswear ss18 paris 7655 zoom

What The "New Normcore" Trend Says About Our Fashion Industry

By Elisabeta Tudor

For the past few seasons - in an attempt to constantly get close to the "normal guy or gal" - the luxury and fashion industries have been mimicking, re-appropriating and exoticizing popular lower...

Balmain menswear ss18 paris 6253 1498326072 mediumbigthumb 1498326072 zoom

Balmain: How To Be French

By Jessica Bumpus

Olivier Rousteing delved into his own wardrobe when it came to the spring/summer 2018 Balmain collection. The looks on the catwalk very much catered to the uniform that has become his own personal...

Slack imgs 8 zoom

Dior Homme's Midsummer Night's Dream

By Elisabeta Tudor

Today, Kris Van Assche showcased yet another strong sportswear infused, sartorially focused men's collection named 'Latenight Summer' at the Grand Palais in Paris. Here are a few of our...

Dior Homme
Slack imgs 1 1498239559 zoom

5 Paris Talking Points

By Jessica Bumpus

For starters, the weather. No show has been complete without a conversation about the soaring 37-degree temperatures this week. It’s been hot. But it’s also been hot on the catwalks – Paris, as...

Ami alexandre mattiussi menswear ss18 paris 20618 1498132912 zoom

Trend Alert | The 50s vs 80s Face-Off

By Jessica Bumpus

Streetwear and sportswear are still definitely riding high as menswear reference points, of that there’s no doubt, but thankfully they are moving on too. Following a wander into the Fifties in...

Louis vuitton menswear ss18 paris 7214 zoom

All Hail The Hawaiian Shirt

By Jessica Bumpus

  It was already clear before we took our seats at the shows this season that there was a reprise of one wardrobe item in particular: the Hawaiian shirt. Ditching their usual  streetwear and...

Louis vuitton menswear ss18 paris 0769 1498139788 zoom

Louis Vuitton's Hotline to Hawaii

By Jessica Bumpus

The Insta news might be that Drake dropped his new song, Signs, at today's Louis Vuitton spring/summer 2018 show - which was in fact inspired by the collection - but the fashion news was that the...

Louis Vuitton