EDITORIAL | São Paulo: Beyond the City

When it comes to Brazil, there’s so much more than the bikini or the colourful carnival. Welcome, then, to Sao Paulo and its 42nd fashion week, where designers fully embraced the see-now-buy-now concept. To celebrate, we’ve selected our favourite looks from the catwalk for an editorial dedicated to the 24-hour city: urban and full of texture. From the architecture of its building to the architecture of its wardrobes, minimal lines combine with volumes and a genderless dynamic to showcase our highlights of the season. 


Joao Pimenta




Cotton Project


Fernanda Yamamoto


Fernanda Yamamoto


Vitorino Campos


A la Garconne






Ratier (photography by Lucas Possiede for NOWFASHION)


Photography: Marc Didac
Story by Lucio Fonseca
Introduction: Jessica Bumpus

Models: Joao Pimenta: Felipe Rocha (Prime Model); Nohda: Ingrid Delgado, Ana Bacaro & Zyom Za (Squad Agency); Cotton Project: Carlos & Yollanda Makeeo (Squad Agency); Fernanda Yamamoto: Victor Kusma (Oxygen Models) & Ingrid Delgado (Squad Agency); Vitorino Campos: Leonardo Neis (Oxygen Models), Stefanie Medeiros & Felipe Rocha (Prime Model); A la Garconne: Zeiner & Flavia Tronco (Joy Models); Osklen: Ariel Rosa (Joy Models), Ellen Schlichting (Ford Models) & Malu Bortolini (Mega Model); Ratier: Davis Martins (Mega Model), Dominique Francine (Allure), Sweia Hartmaan & Sarah Berger (Way Models)

Special thanks: Caique Sampaio & Tatiana Carvalho (Mktmix Press Office), SPFW, Estacao Pinacoteca, Ibirapuera Park, Teatro Oficina, MASP and all the brands shot.