Emilio Pucci Ready To Wear Spring Summer 2017 Milan

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Emilio Pucci Ready To Wear Spring Summer 2017 Milan

 It felt far away removed from the Pucci of Dundas, so much so that it felt like a completely different brand, but its roots in old archive Pucci could be felt somewhere. The issue now being how and where to locate either of them to make it a more streamlined proposition. [CONTINUE READING...]

 

A tribal mood is making waves at Emilio Pucci. Bold tones, plays on color blocking and large straw hats, all finished off with a sporty touch.
"I've studied the language and the archive of the fashion house" explained Massimo Giorgetti, the creative mind behind the LVMH label. "I had three challenges: color, jersey - a material that has alway been part of our DNA - and obviously, prints." which became bolder and stylized.
​Visions of safaris, abstract animal prints transformed into eye-catching geometric prints...and it was hypnotic. 

by Stefano Roncato - MFFashion
NOWFASHION + MFF
 

 

Watch the livestream of the Emilio Pucci show ready-to-wear collection Spring/Summer 2017 from Milan.