NYFW: Fashion in a Flash

As New York Fashion Week grows and evolves into a host of new formats, new fashion, and new designers, it still remains a stage for some of the industry’s most commercial and creative looks. Beyond skepticism and questioning, truth is, there’s a lot to go through including shows, presentations, show rooms, and events – and so much to look at. Here, we cut through some of the noise and highlight the top looks that define the collections, whether it’s gaging NYFW’s current pulse or making style headlines. Click back daily for updated installments: It’s fashion in a flash!

Alexander Wang

ALEXANDER WANG FW18 show in New York. Photo by Regis Colin for NOWFASHION.

The Wang woman is staying busy, has little time to spare, and is all business – she’s mature, but that doesn’t keep her from looking slick and like a badass. In part all Matrix’ed out – sharp sunglasses, long leather coats, studded gloves, multi-strapped bags, and slicked back hair – the looks also included ski caps, a puffer coat, and harness-like tops, along with their own signature-style tights, pink tweed mini-skirts, and sweatpants.

Tory Burch

TORY BURCH FW18 show in New York. Photo by Guillaume Roujas for NOWFASHION.

Inspired by Pina Bausch’s Nelken and by the style of American socialite Lee Radziwill – the younger sister of ‘Jackie O’ – Burch delivered a collection anchored in Romanticism, one she called “femininity in overdrive.” A consistent floral print throughout the collection (across five colorways), classic tailoring, and contrasts of texture and print were all carefully punctuated with ruffles and frills.

Jeremy Scott

JEREMY SCOTT FW18 show in New York. Photo by Gio Staiano for NOWFASHION.

As it is often customary with Scott, the collection was full of humor, color, and another-world-like quality (in this case, some sort of not so far away rave planet). Opening with a hardly recognizable Gigi Hadid sporting a tight pink Leeloo-like version of a jacket and metallic overalls, the show featured a slew of candy-colored wigs, brilliant thigh-high moon boots, plastic outerwear, metallic fabrics galore, spacey skirts, slouchy cargo pants; the list of rich, colorful, and playful elements goes on!


MILLY FW18 show in New York. Photo by Regis Colin for NOWFASHION.

Designer Michelle Smith’s F/W ready-to-wear collection was an exploration in clean silhouettes, comfortable fabrics, and, most strikingly, vibrant colors. “When we wear color,” she explained in her notes, “we vibrate its unique qualities.” Driven by a minimal thread and a tendency for the monochromatic, the various looks – including two-piece sets, coats and blazers and cocktail dresses – all came with a luxe edge.

Creatures of Comfort

CREATURES OF COMFORT FW18 show in New York. Photo: Courtesy of the PR.

Jade Lai’s collection felt like an interpretation of masculine wear destined for the modern everyday woman. Which is not to say that the looks were not feminine – highlights such as polka dots, bold but delicate prints, and billowy dresses appeared to soften the feel – but rather that the collection empowered women by providing them with practical, slick, and feel-good clothing.

Tom Ford

TOM FORD FW18 show in New York. Photo by Guillaume Roujas for NOWFASHION.

Cleverly describing one of Ford’s strengths, a fellow editor coined the term “glorious excess.” This could not have more fitting in qualifying an 80s collection defined by a plethora of animal prints, vivid colors, velvets, furs, stripes, and (of course) glitter. A selection of sequined tops, fishnets, oversized hoops, mini dresses, and blazers transported viewers into a future perfect version of the Reagan era.


See the full FW18 collection of ALEXANDER WANG here.

See the full FW18 collection of TORY BURCH here.

See the full FW18 collection of JEREMY SCOTT here.

See the full FW18 collection of MILLY here.

See the full FW18 collection of CREATURES OF COMFORT here.

See the full FW18 collection of TOM FORD here.