And, just like the fashions that are bartered and sold here, personalities and ideas are also changing. The event, once known as a place for lovers of traditional Italian tailoring and dandy clans, has evolved into more of a Coachella for fashion. “I saw a guy roll in on a skateboard today, and I really have never seen that before at Pitti,” said Lee Oliveira, an international stylist and photographer. "Pitti has changed so much since my first fair years ago.”
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