Stella Mccartney introduces 'Deforestation Series': Viscose

Viscose is a key material at Stella McCartney and one of the most used fabrics in the world. Most don’t know that viscose starts life as a tree, and with Climate Week, the brand is addressing the issue of deforestation with NGO partner Canopy Planet. Their viscose now comes from sustainably certified forests in Sweden. Watch Carmen Kass unveil the ongoing Deforestations Series at Stella McCartney.