The Year in Fashion - Looking Back & Looking Forward

As one year ends and a new one waits in the wings of December, we asked some of our favourite fashion folk to share with us their highlights of 2016 and what they’re looking forward to most as 2017 dawns.


Aalto Fashion Show Ready to Wear Collection Spring Summer 2017 in Paris (by Guillaume Roujas for NOWFASHION)


Wanda Nylon’s Johanna Senyk 

This has been one of the most important years of my life! Winning the ANDAM prize was a huge moment and I was very happy; it was an immense pleasure. And then one day after that I found out I was pregnant, so 2016 has definitely been a bit of a U-turn in my life. But when you’re happy, something magic happens on top of it. So 2017 is really about waiting for this new life – I’m due just after my show! I’ve never had kids so I’m curious to see his face. And of course every season is the most important show of my life – I love the challenge.” 

The Wanda Nylon Spring/Summer 2017 ready-to-wear collection.


AALTO’s Tuomas Merikoski 

For me the see-now-buy-now is overestimated as a game-changer. The production processes are still exactly the same. But the idea is there and the industry seems to realise that things will have to change. Hopefully everybody realises this and that it has an impact from the material-sourcing to end client. Some of the barriers surrounding the idea of luxury will be lost and I think the older houses especially will need to take a rain check on what this means in terms of product and building a cohesive image. I believe strongly that the foundations will not completely change, but we have to look at multi-channelling, technology solutions, and new revenue models for our businesses. The design process is in continuous change – it always has been and it will adapt naturally. The creatives, though, need to find the essence in things and not get lost among all the new things surrounding us. Most of the time now we forget that, in the end, all that matters is a perfect product and the design proposition’s clarity.

The Aalto Spring/Summer 2017 ready-to-wear collection.


TOGA’s Yasuko Furuta 

So many of interesting people came to my show, the film director Steve McQueen among them. I was so very flattered that he is aware of my work. Another highlight was that Miranda July picked me as one of her ‘inspiring things’ in an interview with The New York Times Style.” 

The Toga Spring/Summer 2017 ready-to-wear collection.



Mary Katrantzou Fashion Show Ready to Wear Collection Spring Summer 2017 in London (by Guillaume Roujas for NOWFASHION)


Marques’Almeida’s Marta Marques and Paulo Almeida 

Our highlight was definitely finally being able to do the first show with our M’A girls instead of just a full model casting. The experience, being able to share it with them – the excitement, the fun… It was completely a highlight and it changed the way we see fashion and will approach every collection now! The fact that we got so much feedback from translating a sense of empowerment to young girls and women who feel like high fashion didn’t necessarily speak to them before and didn’t include them and now it does, this is one of the reasons we do what we do – it’s why we started. We also didn’t feel the high end fashion world was necessarily where we would fit, as designers and as consumers, so being able to create this whole image around the way we do high end fashion that is able to make these girls and everyone around us feel included and empowered is great. It’s also completely expanded our design vocabulary, what feels new and what feels like fashion worth doing – by thinking about all these girls, their personalities, and their real lives, we were able to expand our vision as designers much more too!

The Marques'Almeida Spring/Summer 2017 ready-to-wear collection.


ALYX’s Matthew Williams 

For me, each collection this year, and the people who collaborated on every part of the process, made 2016 incredible. There are so many great moments... The photo shoots with Nick Knight and the two catalogues that we produced this year are some of my proudest work. Getting the opportunity to speak to the judges at the finals of the LVMH prize was surreal. Meeting them and receiving feedback about ALYX was an unforgettable and rewarding experience. Next year, I predict that people will care more and more about what ideas are behind the clothing they are buying along with the process in which the clothing is made and delivered to their doorstep.

The Alyx Spring/Summer 2017 ready-to-wear collection.


Mary Katrantzou

My highlight this year was launching our ‘November 2016’ collection and campaign to coincide with the time we shipped it in-store – a new strategy that saw a shift in the way we approach collection drops. Seeing the creative come together and engaging with the customer immediately was very rewarding.

The Mary Katrantzou Spring/Summer 2017 ready-to-wear collection.



Faustine Steinmetz Fashion Show Ready to Wear Collection Spring Summer 2017 in London (by Guillaume Roujas for NOWFASHION)

Koché’s Christelle Kocher

My collection: it was about a strong and powerful attitude where 90s gabber met romantic vibes to create a contemporary, new, and unique positive energy. The star piece was the rework of the sporty jacket and the delicate twisted lingerie looks.” 

The Koché Spring/Summer 2017 ready-to-wear collection.


Faustine Steinmetz 

What stands out is our set from the SS17 show. We worked with set designer Thomas Petherick to create a corridor within Spitalfields Market which I think really took people by surprise!” 

The Faustine Steinmetz Spring/Summer 2017 ready-to-wear collection.


Acne’s Jonny Johansson  

My Spring/Summer 2017 collection: I was thinking about how so many countries want to close their borders to the world. Digitally, there are no borders and the world is so close together, and yet countries want to stop the free flow of people. It is happening everywhere, and I wanted to do something very opposite to that. I wanted to look out into the world, in a way that was curious about the world.” 

The Acne Studios Spring/Summer 2017 ready-to-wear collection.



Aquilano Rimondi Fashion Show Ready to Wear Collection Spring Summer 2017 in Milan (by Régis Colin-Berthelier for NOWFASHION)


Aquilano.Rimondi’s Tommaso Aquilano and Roberto Rimondi  

Ten seconds before the beginning of each show, that feeling of the unexpected always creates moments of anxiety. But it’s these, then, that become those anecdotes to laugh at during dinner. For instance, this time the clothes arrived from the tailors fifteen seconds before the show!

The Aquilano Rimondi Spring/Summer 2017 ready-to-wear collection.


Tome’s Ryan Lobo and Ramon Martin  

In the coming years, sustainable, ethical fashion is going to become more and more relevant to consumers. It’s no longer a secret that fashion is one of the world’s pollutants, and the fashion consumer, more than ever, is concerned about the origin of clothing and how it was produced. We believe that every single decision in the design process is important. In the past years, we've changed our internal practices and reduced waste. We’ve looked for renewable resources and local goods that we can regenerate and upcycle to create something new out of something old. There still a lot of education that needs to happen with an industry that is moving towards a ‘fast fashion’ structure for all markets. That said, we’ve been excited to find different design solutions we’ve discovered on our journey. That’s what design is: problem solving on so many different levels.” 

The Tome Spring/Summer 2017 ready-to-wear collection.



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