VIDEO | Gucci presents 'Wild Days and Nights in Rome'

Gucci unveils its new campaign video by Glen Luchford, for the Spring Summer 2017 collection, with a band of artists and colorful characters colliding in the streets of Rome, feasting on hamburgers dressed in evening gowns, hanging out with tigers and lions and partying in a marble fountain. Inspired by generations of intellectuals and artists that considered Rome to be their home town, some by birth, others through cultural adoption, this campaign is an homage to personalities like Cy Twombly, Mario Schifano and Laura Betti.