VIDEO | The 'Dylan Blue' short film by Bruce Weber for Versace

Celebrating “Dylan Blue”, Versace's new fragrance for men, the Italian brand unveiled a new short film shot by none other than Bruce Weber, starring Gigi Hadid, Trevor Signorino, Alan Jouban among many others. “I love how Dylan Blue captures such an evocative world of Versace masculinity. I have always believed men should be strong, passionate, proud, expressive, unafraid,Donatella Versace shared. “I love that in today’s world, men feel able to reveal their true natures, to share their passions and their beliefs. It’s there in the fragrance, which is strong, fresh, seductive. It is there in the bottle design, which is powerful, distinctive. It is there in the beautiful, individual young men who feature in the campaign. It is there in the martial arts fighters who appear, and who prove their strength every day.