A Return to Real Life
By Gianluca Cantaro
The speed of our world often makes us forget our past, our roots. Brands and designers chase...
By Gianluca Cantaro
By Gianluca Cantaro
The speed of our world often makes us forget our past, our roots. Brands and designers chase things that aren’t worth it or that aren’t what they really need to focus on, in order to make the right move. But a company must be very structured to go through these difficult years. “In this Emporio...
The speed of our world often makes us forget our past, our roots. Brands and designers chase things that aren’t worth it or that aren’t what they really need to focus on, in order to make the right move. But a company must be very structured to go through these difficult years. “In this Emporio Armani collection, I simply went back to my past and reworked it in order to make it contemporary,”...
Bottega Veneta Men & Women Spring Summer 2020 Milan
169 PHOTOS
MAGAZINE
Sustainability: The Inditex Effect
By Sofia Celeste
MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100...
By Sofia Celeste
MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100 percent of all of its clothing with sustainable fabrics before 2025.  If Inditex does keep its promises, it could revolutionize the textile and clothing industry for good, rendering sustainable materials...
MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100 percent of all of its clothing with sustainable fabrics before 2025.  If Inditex does keep its promises, it could revolutionize the textile and clothing industry for good, rendering sustainable materials and components more affordable, especially in countries like Portugal, one of its major suppliers....
Metropolitan Sophisticate At Giada
By Sofia Celeste
With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense,...
By Sofia Celeste
With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Spring/Summer 2020 collection saluted the cosmopolitan jet-set – just months after it opened its first US monobrand stores. 
Giada feted the Boston store, situated on the edge of the Boston Common...
With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Spring/Summer 2020 collection saluted the cosmopolitan jet-set – just months after it opened its first US monobrand stores. 
Giada feted the Boston store, situated on the edge of the Boston Common and next to the city’s Four Season’s Hotel, in April. Since Boston is not a fashion mecca, Giada...
More More More
By John-Michael O'Sullivan
Fashion has always been, in no small part, about the rich. The industry first sprang to life in...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Fashion has always been, in no small part, about the rich. The industry first sprang to life in the 19th century, to indulge the whims of royalty and aristocrats; decades later, the great houses of Paris couture’s golden age were sustained by a tiny, fiercely loyal (and high-spending) clientele....
Fashion has always been, in no small part, about the rich. The industry first sprang to life in the 19th century, to indulge the whims of royalty and aristocrats; decades later, the great houses of Paris couture’s golden age were sustained by a tiny, fiercely loyal (and high-spending) clientele. London, though, has always been more democratic; it’s the city of Mary Quant and Carnaby Street, of...
At Prada simplicity is back
By Gianluca Cantaro
“The feeling in today’s world is that everything is too much. Overproduction, overconsumption,...
By Gianluca Cantaro
By Gianluca Cantaro
“The feeling in today’s world is that everything is too much. Overproduction, overconsumption, overspeed. This makes a harsh contrast with the need we have to consume and pollute less,” explained Miuccia Prada before the show wearing a beautiful and very bourgeoise outfit: a blue cashmere...
“The feeling in today’s world is that everything is too much. Overproduction, overconsumption, overspeed. This makes a harsh contrast with the need we have to consume and pollute less,” explained Miuccia Prada before the show wearing a beautiful and very bourgeoise outfit: a blue cashmere pullover, long pearl necklaces, white slip dress, and black polished décolletées. “It’s the contradiction...
What looking to the future looks like at LFW
By Jessica Bumpus
A short film played at the beginning of the Marques’Almeida show this season in which the brand’s...
By Jessica Bumpus
A short film played at the beginning of the Marques’Almeida show this season in which the brand’s “MA girls” talked about what they’d want their daughters to know. The designer Erdem referenced Tina Modotti as muse, noting: “At the time of her death, the world might have been on the brink of...
A short film played at the beginning of the Marques’Almeida show this season in which the brand’s “MA girls” talked about what they’d want their daughters to know. The designer Erdem referenced Tina Modotti as muse, noting: “At the time of her death, the world might have been on the brink of modernity, but it was still in the midst of war, battling ideologies that would rip apart the very...
ZEGNA  explores #WHATMAKESAMAN
By Maura Madeddu
“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a...
By Maura Madeddu
“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a century, Zegna has been the point of reference for men’s classic elegance.  Along with it, the brand has spent decades building the image of a true gentleman, as its ideal customer. But times have...
“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a century, Zegna has been the point of reference for men’s classic elegance.  Along with it, the brand has spent decades building the image of a true gentleman, as its ideal customer. But times have changed. Today, modern masculinity is not that easy to label. It just does not suffice to synthesize...
Fashion for the real world
By John-Michael O'Sullivan
After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey skies, sullen rain, and trains crowded with commuters in various combinations of what currently passes as the city’s 21st century working wardrobe; crisp blazers or fitted biker jackets, shirts or...
After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey skies, sullen rain, and trains crowded with commuters in various combinations of what currently passes as the city’s 21st century working wardrobe; crisp blazers or fitted biker jackets, shirts or slouchy tees, pleated skirts or slim trousers. The morning newspapers were splashed with images from...
A successful color wave by Benetton
By Gianluca Cantaro
Last season, the debut collection of Jean-Charles de Castelbajac, freshly appointed as Artistic...
By Gianluca Cantaro
Last season, the debut collection of Jean-Charles de Castelbajac, freshly appointed as Artistic Director at United Colors of Benetton, actually left me a bit surprised. How can a brand that desperately needs to get back the trust of the youth propose a funny show, even a bit eccentric with the...
Last season, the debut collection of Jean-Charles de Castelbajac, freshly appointed as Artistic Director at United Colors of Benetton, actually left me a bit surprised. How can a brand that desperately needs to get back the trust of the youth propose a funny show, even a bit eccentric with the styles, instead of wearable and easy items that were previously the pure DNA of the brand from...
LFW's Seoul Synergy
By Jessica Bumpus
Ahead of Seoul Fashion Week next month (October 14-19), LFW served us up a little teaser this...
By Jessica Bumpus
By Jessica Bumpus
Ahead of Seoul Fashion Week next month (October 14-19), LFW served us up a little teaser this week with collections from two successful exports. YCH, the British Fashion Council’s exchange programme recipient, and pushBUTTON, the popular 2010-launched brand from Seung Gun Park, back for a third...
Ahead of Seoul Fashion Week next month (October 14-19), LFW served us up a little teaser this week with collections from two successful exports. YCH, the British Fashion Council’s exchange programme recipient, and pushBUTTON, the popular 2010-launched brand from Seung Gun Park, back for a third consecutive season. “Being here, surrounded by amazing talented people is a privilege,” said (by...
Welcome to NOWFASHION
By Gianluca Cantaro
Nowfashion.com has changed and is now a portal with a 360° view into the world of fashion.  The...
By Gianluca Cantaro
By Gianluca Cantaro
Nowfashion.com has changed and is now a portal with a 360° view into the world of fashion.  The site has undergone an aesthetic makeover, shifting from its traditional white, black and red interface, to a new punky palette dominated by a delicate shade of light green. This revamp has been...
Nowfashion.com has changed and is now a portal with a 360° view into the world of fashion.  The site has undergone an aesthetic makeover, shifting from its traditional white, black and red interface, to a new punky palette dominated by a delicate shade of light green. This revamp has been spearheaded by the über-famous, Köln-based firm Meiré und Meiré studio, renowned for their work on various...
Sense and sustainability at LFW
By John-Michael O'Sullivan
There’s one buzzword that’s dominated almost every conversation at London’s shows this season....
By John-Michael O'Sullivan
By John-Michael O'Sullivan
There’s one buzzword that’s dominated almost every conversation at London’s shows this season. And it’s an unexpected one, given that it’s never been remotely fashionable before: sustainability.

So why now? Quite simply, because we’re at a tipping point. Just look at the global outcry about the...
There’s one buzzword that’s dominated almost every conversation at London’s shows this season. And it’s an unexpected one, given that it’s never been remotely fashionable before: sustainability.

So why now? Quite simply, because we’re at a tipping point. Just look at the global outcry about the burning of the Amazon rainforest, for one. Then there’s the rise of Extinction Rebellion, the...
In Brazil fashion becomes political
By Jorge Grimberg
As Brazil's LGBTQ and black communities feel constantly threatened by the current extreme...
By Jorge Grimberg
As Brazil's LGBTQ and black communities feel constantly threatened by the current extreme right-wing politics, fashion takes a stand. While the economy gives slow signs of recovery, the daily life on the ground is a battlefield for anyone concerned with human rights against the innumerous tweets,...
As Brazil's LGBTQ and black communities feel constantly threatened by the current extreme right-wing politics, fashion takes a stand. While the economy gives slow signs of recovery, the daily life on the ground is a battlefield for anyone concerned with human rights against the innumerous tweets, interviews, and actions from the president against the LGBTQ, feminist, and underprivileged...
Next gen shapes fashion of the future
By Claudia D'Arpizio
Established brands could learn a thing or two from some of their more inexperienced, yet more...
By Claudia D'Arpizio
Established brands could learn a thing or two from some of their more inexperienced, yet more innovative peers. On a quest to engage the luxury consumers of tomorrow, novice, tech-focused players are employing new tools and strategies that are revolutionizing retail as we know it.
That ...
Established brands could learn a thing or two from some of their more inexperienced, yet more innovative peers. On a quest to engage the luxury consumers of tomorrow, novice, tech-focused players are employing new tools and strategies that are revolutionizing retail as we know it.
That shift starts with fast fashion. Pressure to produce unique collections, on the fly, is a reality for...
Why Vetements wasn't meant to last forever
By Elisabeta Tudor
The new fashion season begins with quite some intrigue. After Virgil Abloh’s announcement that he...
By Elisabeta Tudor
The new fashion season begins with quite some intrigue. After Virgil Abloh’s announcement that he would take a break – on doctor’s orders – from his duties at Louis Vuitton and Off-White, it is now Demna Gvasalia’s turn to cause some ink to flow. Earlier today, WWD released a statement announcing...
The new fashion season begins with quite some intrigue. After Virgil Abloh’s announcement that he would take a break – on doctor’s orders – from his duties at Louis Vuitton and Off-White, it is now Demna Gvasalia’s turn to cause some ink to flow. Earlier today, WWD released a statement announcing Gvasalia’s departure from the much-lauded and controverted fashion collective, in which the former...
COLLECTIONS
Blumarine Ready To Wear Spring Summer 2020 Milan
117 PHOTOS
Tod's Ready To Wear Spring Summer 2020 Milan
128 PHOTOS
Moschino Ready To Wear Spring Summer 2020 Milan
251 PHOTOS
Simona Marziali - MRZ Ready To Wear Spring Summer 2020 Milan
The Attico Ready To Wear Spring Summer 2020 Milan
51 PHOTOS
Vivetta Ready To Wear Spring Summer 2020 Milan
101 PHOTOS
Luisa Beccaria Ready To Wear Spring Summer 2020 Milan
107 PHOTOS
Genny Ready To Wear Spring Summer 2020 Milan
125 PHOTOS
Giada Ready To Wear Spring Summer 2020 Milan
184 PHOTOS
Anteprima Ready To Wear Spring Summer 2020 Milan
48 PHOTOS
Fendi Ready To Wear Spring Summer 2020 Milan
207 PHOTOS
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VIDEOS
VIDEO | Fendi Ready To Wear Spring Summer 2020 Milan
VIDEO | Fendi Ready To Wear Spring Summer 2020 Milan
Video

Highlights from the Fendi Fashion show in Milan, Ready To Wear collection Spring Summer 2020

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VIDEO | Max Mara Ready To Wear Spring Summer 2020 Milan
VIDEO | Max Mara Ready To Wear Spring Summer 2020 Milan
Video

Highlights from the Max Mara Fashion show in Milan, Ready To Wear collection Spring Summer 2020

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VIDEO | Emporio Armani Ready To Wear Spring Summer 2020 Milan
VIDEO | Emporio Armani Ready To Wear Spring Summer 2020 Milan
Video

Highlights from the Emporio Armani Fashion show in Milan, Ready To Wear collection Spring Summer...

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VIDEO | Jeremy Scott Ready To Wear Spring Summer 2020
VIDEO | Jeremy Scott Ready To Wear Spring Summer 2020
Video

Highlights from the Jeremy Scott Fashion show in New York, Ready To Wear collection Spring Summer...

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VIDEO | Longchamp Ready To Wear Spring Summer 2020
VIDEO | Longchamp Ready To Wear Spring Summer 2020
Video

Highlights from the LongChamp show in New York, Ready To Wear collection Spring Summer 2020

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VIDEO | Tommy Hilfiger Ready To Wear Spring Summer 2020
VIDEO | Tommy Hilfiger Ready To Wear Spring Summer 2020
Video

Highlights from the Tommy Hilfiger Fashion show in New York, Ready To Wear collection Spring...

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VIDEO | Noon by Noor Ready To Wear Spring Summer 2020
VIDEO | Noon by Noor Ready To Wear Spring Summer 2020
Video

Highlights from the Noon By Noor Fashion show in New York, Ready To Wear collection Spring Summer...

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VIDEO | Tory Burch Ready To Wear Spring Summer 2020
VIDEO | Tory Burch Ready To Wear Spring Summer 2020
Video

Highlights from the Tory Burch Fashion show in New York, Ready To Wear collection Spring Summer 2020

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VIDEO | Kate Spade New York Ready To Wear Spring Summer 2020
VIDEO | Kate Spade New York Ready To Wear Spring Summer 2020
Video

Highlights from the Kate Spade Fashion show in New York, Ready To Wear collection Spring Summer 2020

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Video | Delfina Delettrez: "Mom - Can I Pierce My Diamond?"
Video | Delfina Delettrez: "Mom - Can I Pierce My Diamond?"
Video

Discover "Mom, Can I Pierce My Diamond?", Delfina Delettrez's first ever video...

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Video | SELF MADE Fall Winter 2019 Campaign
Video | SELF MADE Fall Winter 2019 Campaign
Video

Check out SELF MADE's Fall/Winter 2019 video campaign directed by Bonasia&Narcisi...

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Video | Y/Project Fall Winter 2019 Accessories Campaign
Video | Y/Project Fall Winter 2019 Accessories Campaign
Video

Take a look at Y/Project’s Kamasutra-inspired Fall/Winter 2019 accessories video...

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Video | Giuseppe Zanotti Fall Winter 2019 Campaign
Video | Giuseppe Zanotti Fall Winter 2019 Campaign
Video

Check out Giuseppe Zanotti’s cinematic-inspired video for its Fall/Winter 2019...

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Video | Menswear Therapy with Palomo Spain
Video | Menswear Therapy with Palomo Spain
Video

Join us through a conversation with Alejandro Gómez Palomo, creator of Palomo...

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