This is a big year for Alexandre Mattiussi, the man behind the brand Ami. He just opened his third free standing store in Paris and has plans to open two more – in London and Tokyo – later this year. So the pressure was on Saturday night for the designer to come up with a winning collection to fill all of those new empty shelves.
Thankfully, Mattiussi had a lot of appealing propositions on offer to men, and a few tomboy females, for next summer. Some of it tinged with a nostalgic retro backwards glance at the 80s. Who, but someone who didn’t live through it the first time, could legitimately argue a return of acid wash jeans and jackets? Or riff on the primary color track suits favored by Run DMC?
But the designer approached these styles with a good natured innocence that was infectious as the audience watched the collection unfold in a venue created to look like one of France’s famous street markets.
“You know it’s just how we dress all this time,” said Mattiussi about his show. “The more you want to be sophisticated, the more it doesn’t work, so you know, I just feel like you have to find the right balance in your personal wardrobe, the right mix.”
Most of what was seen on the Ami catwalk did feel familiar. But in a good way. Sartorial friends that you might already have – a classic trench or a pair of well-cut trousers – and those you have always wanted to get better acquainted with – a striped wife-beater top or a caramel suede jacket.
Considering that the name of the brand is "friend" in French, this collection was right on point.