Arab Fashion Week Commences

Arab Fashion Week kicked of Wednesday, welcoming over 40 designers from the Middle Eastern region to showcase their 2020 Resort collections. The six-day event, running between October 9th to the 14th, is considered the “next Milan” by many industry experts.

Though the region lacks the presence of major fashion conglomerates and listed fashion companies, the Middle East boasts artisan heartlands in countries like Syria, Saudi Arabia, Egypt, and Jordan and has produced designers like Hussein Bazaza, Charbel Zoe, Rami Kadi, Nora Al Shaikh, Dhruv Kapoor, Ezza Tuba, and many more. Bazaza and Al Shaikh are two designers selected by Vogue Talents, a scouting platform that was founded by late Vogue Italia Editor-in-Chief Franca Sozzani and is now carried on by her niece Sara Maino, who has also been a fundamental figure in propelling the work of the region’s designers on an international stage since its inception.

This Arab fashion Week is expected to draw publicity to the airline and hospitality industries, as part of a wider strategy to boost the economic growth of the Arab region.

Spearheaded by Jacob Abrian, Arab Fashion Week’s CEO and founder, Arab Fashion Week has embraced pivotal revenue-generating projects such as the See Now, Buy Now concept, which allows guests to purchase runway ensembles on the day of the shows. In addition, a multitude of pop-ups, presentations, and trunk shows have been planned for an international public as many top journalists and buyers from Europe and Asia make their way over to Dubai, where the events will unfold at the desert city’s Citywalk location.

“This is one of the world’s five most important fashion weeks, positioning Dubai on the global map of fashion and boosting the creative economy through the Arab Fashion Council’s vision through 2030,” said Abrian. A pillar of the fashion world throughout the region, Abrian has been a main proponent of local talent and has been using fashion as a tool to impact change in some of the region’s most rigid areas. In 2018, Abrian produced Saudi Arabia’s first fashion week.

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