After being amongst the first brands to offer financial support amid the Coronavirus crisis and amongst the first to announce the closure of all its stores to safeguard the health and wellbeing of its staff and clients, Giorgio Armani has now announced the conversion of all its Italian production sites to manufacture disposable lab coats for the personal protection of health workers committed to dealing with Coronavirus.
In recent weeks, following the initial donation of 1.25 million Euros made to Italy's Civil Protection and hospitals Luigi Sacco, San Raffaele, Cancer Institute of Milan and Spallanzani of Rome, Giorgio Armani has decided to extend his contribution to the hospital of Bergamo, Piacenza and Versilia, thus arriving at a total donation of 2 million Euros.
Last week, the Italian designer took it to the national newspapers and wrote a letter dedicated to all the health-care providers fighting against the virus. "It is moving to see you engaged in your work with the difficulties and great efforts that the whole world now knows. And above all, see you cry," read the letter.
"I believe this feeling is connected to my desire to pursue a medical career when I was young and looking for my way. All Giorgio Armani is sensitive to this reality and is close to all of you: from the stretcher-bearer to the nurse, from general practitioners to all the specialists in the sector. I am personally close to you," it concluded.
Much like fashion brands, beauty companies around the world have also been doing their fair share to help countries in need amid the Coronavirus emergency. In an official statement, beauty brand Estée Lauder has shared its steps to help limit the spread of the virus and ease the related economic hardships faced by communities worldwide. In particular, the company is contributing by reopening its Melville, New York manufacturing facility, to produce hand sanitizer for high-need groups and populations, including front-line medical staff.
Additionally, in response to the impact of COVID-19 around the world, The Estée Lauder Companies Inc. and its corporate foundation, The Estée Lauder Companies Charitable Foundation (ELCCF), have provided a $2 million grant, awarded to Doctors Without Borders/Médecins Sans Frontières (MSF) to support their continued life-saving work around the world; a $75 million fund to New Tork City which will provide critical support for the city’s vital social services and cultural community organisations and over $800,000 awarded to relief efforts in China.
“Estée Lauder is proud to be a part of The Estée Lauder Companies, who are contributing to the broader COVID-19 relief efforts by reopening its Melville, NY, manufacturing facility this week to produce hand-sanitizer for high-need groups and populations, including front-line medical staff,” said the brand on Instagram. “We are grateful to the employees who have worked tirelessly to make this possible. Compensated, employee volunteers will support this vital, meaningful effort.”
Although the brand did not say where, exactly, all this product would go, the decision came in shortly after LVMH and L’Oréal announced they would both be helping by producing hand sanitisers. “In this unprecedented crisis, it is our responsibility to contribute to the collective effort in every way possible," explained Jean-Paul Agon, Chairman and CEO of L'Oréal in an official statement last week.