Armani Stages Show At Linate Airport

Giorgio Armani provided the highpoint of Milan fashion week, with a co-ed Spring/Summer Emporio Armani show staged at Milan’s Linate Airport that culminated in a full concert by British pop singer Robbie Williams.

Emporio Armani Spring/Summer 2019 show in Milan. Photo by Regis Colin Berthelier for NOWFASHION. 

In a hangar that has hung a massive Emporio Armani sign on its facade for over 20 years, Williams flashed the crowd of over 2,300 with his charisma, humor, and his backside… a few times…

“I can’t believe I am here,” Williams said, reflecting on the moment when he was contacted by Giorgio Armani to perform in Milan. “He’s a legend,” Williams added, before taking a knee in front of the 84-year-old designer and giving him a big hug. He later sang a rendition of Frank Sinatra's “My Way” in a concert that wooed the crowd with Williams’ biggest hits: “Angels” and “Let Me Entertain You,” as well as an emotional tribute to George Michael and another one to his three children. Before singing “Freedom,” Williams said: “I really miss George,” adding that even though he wasn’t gay, he definitely would have hooked up with the late singer.

Upon entering the venue, members of the press were confused as to why they were asked to bring their passports and a scannable bracelet that was requested upon an actual check-in process. After receiving their “boarding pass,” each guest passed through security and entered a jet bridge. “Maybe we are going to Ibiza,” some said. “Maybe he’s staging the show on a plane…Maybe we are going to take off,” others commented.

Emporio Armani Spring/Summer 2019 show in Milan. Photos by Regis Colin Berthelier for NOWFASHION. 

As they exited the bridge, members of the press, as well as members of the public who won tickets, gathered in the hangar for a fashion show that included 200 looks that ranged from surfer wear and surf boards to his and hers travel outfits distinguished by their gauzy, crinkled cotton and linen jumpsuits and smart blazers and all-weather spring jackets.

The Spring/Summer collection culminated in upbeat cocktail gowns fashioned with sequins and fringes – a more modern, youthful look for the brand that is known for its classic, innovative outfits for a jet-setting Generation X crowd.

"It was the BEST ever," one magazine editor mused after the show. "This is how Milan should be every time."