Au jour le jour Ready To Wear Fall Winter 2014 Milan
Design duo Mirko Fontana and Diego Marquez offered no apologies for their Euro-kitsch collection that purred and smacked its way down the runway, in what marked their debutante debut godfathered by Giorgio Armani.
Tapped to show at Armani's eponymous theater, Au Jour Le Jour follows in the footsteps of Andrea Pompilio, Julian Zigerli and Stella Jean, who have all garnered worldwide press attention after their Armani shows.
In an earlier interview with Now Fashion, Marquez and Fontana explained that their fall winter 2014 collection of about 160 pieces was inspired by European gals on the go and tiny critters.
"The new collection recalls the Au Jour Le Jour world of puppies, little sweet animals that become graphic motifs, both through prints and special processing like jacquard intarsia and colored inlays," Marquez said.
On the runway, there was a focus on skirts and dresses, like ultra-mini, below-the-knee and clean A-line shapes, adorned with ruffles and loud buttons - very much in the vein of the swinging sixties London style we have seen periodically this past season. Except this time, the theme was transformed into a parody of sorts involving loud prints, colors, and accents.
Their signature kiss motif was upgraded with jeweled braces, while intense hues of purple and pervinica blue and fire-engine red adorned furs and over coats.
For Fontana, a native of the eastern Italian city of Ascoli Piceno, the fashion show was also a family event for both of them.
"Friends and family are coming in by the busload," Fontana said in the interview.
A hearty applause showed that the fashion community was exuberant too. Given the fact that Italy's fashion pillars are being phased out by retirement, efforts are being made by designers like Armani, to ensure that young creative minds like Au Jour Le Jour carry Italy's fashion world well into the 21st century.