Purveyors of wearable irony, Au Jour Le Jour duo Mirko Fontana and Diego Marquez made a big mess on the runway with paint splattered just about everywhere.
Dubbed "Splat it UP!" paint stains – printed onto go-go boots, hand stitched into red sequined designs on evening dresses, crafted into jacquard textures and onto croc print eco-leather – were the hallmark of this pop collection. A knack for cartoonish images, the pair also made a broken-egg and busted ketchup bottle patterned onto A-line skirts and boyish oxford shirts.
On a curious note, Au Jour Le Jour also thought about the cleanup: they teamed up with laundry detergent brand Dash and its parent company Procter & Gamble for Dash's 50th anniversary. The Dash logo was fashioned into knee-high boots and tank dresses in a bedazzling array of Swarovski Crystals, providing the tacky high-point of the evening.
More fluid and focused than their collection last September, Au Jour Le Jour showed that they are confident in who and what they are.
In terms of women's wear, Au Jour Le Jour provides the younger set with conversation pieces fit for a Hollywood after party on the terrace of the Standard Hotel on the Sunset Strip, worthy of any serious street style mavens from here to Berlin.
"Our girl is one that plays with fashion. She is smart but she doesn't take herself too seriously," said Fontana backstage.
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