Bagging it: ODP Collection

Allison Hoeltzel on her new ODP collection, the future of the brand – and why her grandfather is her greatest inspiration.

 

Accessories designer Allison Hoeltzel’s career story is no fashion fairy-tale. Although she is now a successful accessories designer, with her collections stocked by the likes of Moda Operandi and Goop, she had never thought she would end up in fashion.

 

Hailing from Corpus Christi in southern Texas, a passion for classical piano led her to study music at college before realising she was more interested in the business aspect of the arts.

 

Yet, an internship at Bologna’s Opera House was the opening act that led to her discovering a burning passion for fashion. “I had always loved fashion and was lucky to have a grandmother who was an excellent seamstress as a hobby, however, when I moved to Italy it was really hard to break into fashion, as I hadn’t studied it,” she says, looking back.

 

Finding work in the arts was hard as Italy’s arts organisations, being state-funded, reserved positions for Italian citizens. This caused her to the delve into the world of marketing and product development and eventually shaped her future in consulting for brands such as Stuart Weitzman, Dunhill and LaDoubleJ.com.

 

“I was working for other brands in design and development and felt it was time to launch something on my own, and so ODP was launched in 2014, with just a few simple styles,” she says.

 

With minimal design and functionality resonating with Hoeltzel’s personal approach and visual philosophy, her initial ODP collection focused on a tight capsule of classic styles inspired by saddlery, motorcycles, utilitarian wear and workmen’s bags. Despite the fact she was producing in Florence, Hoeltzel wanted to keep her collection at an affordable price point.

 

After showing the collection to clients, she launched her first big hit: The Mini Safari, a small and comfortable over-the-shoulder bag inspired by binocular cases that her grandfather had kept from WWII.

 

“My collection is still very small and I try not to reinvent the entire collection every season, so I focus on adding new materials to our core shapes and maybe add just one or two new styles,” Hoeltzel says. “However, my starting point is always new materials. I see what materials really stand out and get people excited, and then I sort of build the seasonal part of the collection around them.”

 

The collection has since continued to develop with a partnership with activist and model Arizona Muse, which she collaborated on a series sustainable capsule collections, the last of which was presented just before Italy entered lockdown, during Milan Fashion Week.

 

So, what does the future hold for ODP Collection? “I would love to expand the collection and shoes would naturally be the next step. Yet again, it is more about finding those key styles and focusing on the craftsmanship,” she says. “I am a big fan of menswear-type shoes and solid constructions, so ‘the make’ is extremely important to me. I have started to meet with a few factories and have some ideas… so it could happen very soon.”

 

Shop ODP at https://www.officinadelpoggio.com/

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Hybridists of the Fashion Sphere
By Alice Ierace and Ludovica Parisi
Streetwear meets Japanese Heritage at Facetasm...
By Alice Ierace and Ludovica Parisi
By Alice Ierace and Ludovica Parisi
Streetwear meets Japanese Heritage at Facetasm Show   Founded in 2007 by Japanese designer Hiromichi Ochiai, Facetasm embraces Tokyo’s essence through a variety of laid-back styles from the sportswear vibe. His ability to play with perspectives...
Streetwear meets Japanese Heritage at Facetasm Show   Founded in 2007 by Japanese designer Hiromichi Ochiai, Facetasm embraces Tokyo’s essence through a variety of laid-back styles from the sportswear vibe. His ability to play with perspectives categorises him as one of the most eclectic menswear and womenswear designers of the time. From unisex...
A Duchampian Affair at Loewe
By Elisa Carassai
“Everything important that I have done can be put into a little suitcase," said Duchamp in...
By Elisa Carassai
By Elisa Carassai
“Everything important that I have done can be put into a little suitcase," said Duchamp in 1952. Inspired by the same artful spirit, at Loewe, Jonathan Anderson decided to ship across the world a series of boxes containing the things that inspired him, the details that made the process of...
“Everything important that I have done can be put into a little suitcase," said Duchamp in 1952. Inspired by the same artful spirit, at Loewe, Jonathan Anderson decided to ship across the world a series of boxes containing the things that inspired him, the details that made the process of creating so special and mini iterations of his final looks. Almost mirroring Duchamp's desire to display...
Sartorial Masters Debut at Paris Menswear
By Elisa Carassai and Ludovica Parisi
Summer Nostalgia at Davi Paris...
By Elisa Carassai and Ludovica Parisi
By Elisa Carassai and Ludovica Parisi
Summer Nostalgia at Davi Paris Spring / Summer 2021    After working for over 20 years at Ter et Bantine, Dirk Bikkembergs, Mila Schon and Giorgio Armani and Gucci, Italian designer Davide Marello finally displayed his own...
Summer Nostalgia at Davi Paris Spring / Summer 2021    After working for over 20 years at Ter et Bantine, Dirk Bikkembergs, Mila Schon and Giorgio Armani and Gucci, Italian designer Davide Marello finally displayed his own creative vision in 2018, launching Davi Paris at Paris Men’s Fashion Week.   With his subtle,...
GmbH and The Power of Community
By Elisa Carassai
Formed in 2016 by Serhat Isik and Benjamin Alexander Huseby, Berlin-based collective GmbH has...
By Elisa Carassai
Formed in 2016 by Serhat Isik and Benjamin Alexander Huseby, Berlin-based collective GmbH has garnered over the past few years a reputation for their diverse collaborative approach and innovative sustainable outlook which ensures the majority of the pair’s clothes are made from deadstock material...
Formed in 2016 by Serhat Isik and Benjamin Alexander Huseby, Berlin-based collective GmbH has garnered over the past few years a reputation for their diverse collaborative approach and innovative sustainable outlook which ensures the majority of the pair’s clothes are made from deadstock material sourced from a high-end factory in Milan – in resistance to the overconsumption of today’s fashion...
Standing Against Adversity Together
By Elisa Carassai and Sasha Regazzoni
SEAN SUEN  For Paris Digital Fashion Week, SUEN SUEN has debuted “Dionysian”, the brand’s...
By Elisa Carassai and Sasha Regazzoni
By Elisa Carassai and Sasha Regazzoni
SEAN SUEN  For Paris Digital Fashion Week, SUEN SUEN has debuted “Dionysian”, the brand’s Spring-Summer 21 collection which explores the dichotomy between the essence of human life and its conflicting internal emotions. The collection premiered with a short esoteric film capturing the tragic...
SEAN SUEN  For Paris Digital Fashion Week, SUEN SUEN has debuted “Dionysian”, the brand’s Spring-Summer 21 collection which explores the dichotomy between the essence of human life and its conflicting internal emotions. The collection premiered with a short esoteric film capturing the tragic theme of an irrational state of intertwined pain and intoxicating revelry where souls wander in a state...
Time Travelling to Old Glamour at PFW
By Alice Ierace and Sasha Regazzoni
Preppy School and 50s Galore at Ernest W. BakerFor the second day of Paris Fashion Week, brand...
By Alice Ierace and Sasha Regazzoni
By Alice Ierace and Sasha Regazzoni
Preppy School and 50s Galore at Ernest W. BakerFor the second day of Paris Fashion Week, brand Ernest W. Baker decided to rely on its heritage. “For a lot of people, us included, the pandemic and subsequent lockdown were a moment of awakening to what is really important. Being away from our loved...
Preppy School and 50s Galore at Ernest W. BakerFor the second day of Paris Fashion Week, brand Ernest W. Baker decided to rely on its heritage. “For a lot of people, us included, the pandemic and subsequent lockdown were a moment of awakening to what is really important. Being away from our loved ones, or unable to be with them physically really pushed this idea of family,” the designers...
Rave Digital: Ravensbourne Launches Fashion Game on Twitch
By Elisa Carassai
As Haute Couture Week draws to a close and Menswear begins...
By Elisa Carassai
As Haute Couture Week draws to a close and Menswear begins its digitised alternative, it comes as no surprise that brands have been battling to find ways to stand out from their competitors in the most ingenious ways on various video streaming...
As Haute Couture Week draws to a close and Menswear begins its digitised alternative, it comes as no surprise that brands have been battling to find ways to stand out from their competitors in the most ingenious ways on various video streaming platforms.   One of these is Amazon's Twitch, a video-streaming platform that started with gamers and now...
Unconventionality is The Word
By Alice Ierace and Ludovica Parisi
For the first day of Paris Fashion Week Online, British luxury brand JW Anderson decided to...
By Alice Ierace and Ludovica Parisi
By Alice Ierace and Ludovica Parisi
For the first day of Paris Fashion Week Online, British luxury brand JW Anderson decided to premiere an exclusive short video in black and white. “The idea is that you can tell and experience the story in your own way. At your own pace. It’s about going back to making and telling stories,”...
For the first day of Paris Fashion Week Online, British luxury brand JW Anderson decided to premiere an exclusive short video in black and white. “The idea is that you can tell and experience the story in your own way. At your own pace. It’s about going back to making and telling stories,” explained the designer. With this idea of exploration and storytelling in mind, photographer Lewis Ronald...