Beyonce's first collection: Ivy Park Spring Summer 2016

"Sir Philip Green has created some amazing collaborations but I wanted a partnership and a stand-alone brand. When I'm working and rehearsing I live in my work out clothes but I didn't feel there was an athletic brand that spoke to me. My goal with Ivy Park is to push the boundaries of athletic wear and to support and inspire comen who understand that beauty is more than your physical appearance. True beauty is in the health of our minds, hearts, and bodies. I know that when I feel physically strong, I am mentally strong and I wanted to create a brand that made other woman feel the same way." BEYONCE