Regardless of where you’re from and what style tribe you associate with, the blazer is and remains an item of clothing with an innate timeless quality to it.
After all, the garment has a rich history associated with it, as the prototypes of this item of clothing hail back to the uniform of rowers at Oxford and Cambridge, which were meant to keep them warm during chilly training sessions and races on early mornings.
It comes as no surprise why this item of clothing has, over time, traversed from the men’s wardrobe into the women’s.
And this is where Blazé Milano comes in. The ‘made-to-order’ and completely made in Italy brand, founded by former Elle Italia fashion editor trio Corrada Rodriguez D’Acri, Delfina Pinardi and Sole Torlonia, was launched in 2013 to “give its feminine iteration as much importance as the great classic sartorial ateliers whose focus lies on menswear.”
Fresh from a Fall-Winter 2020 collection inspired by the Orient Express which, for the first time, not only focused on the blazer – the core product of the brand – but also coats, shirts, trousers and dresses, the trio has managed to create a new brand beloved by both clients and editors alike.
“We started from the lines and the classic silhouette of the mens wardrobe designing a feminine garment that combines both elegance and functionality,” explains Corrada. “All blazers have four pockets placed in the lining that is designed to contain all that is usually carried in a clutch, a need which stems from our modus vivendi, which unanimously adores approaching life with a ‘boyish’ attitude.”
Yet, how does one build a brand on a single item of clothing and maintain its momentum? It appears that what has paid off for the trio is firstly the notion that a brand should never steer clear of one’s identity, still keeping the interest alive through fabric choices which evoke the elegance of the past.
“Our idea has remained the same since day one. I am a firm believer that the blazer is that piece of the wardrobe that is never out of place, out of time, and out of fashion. We have been interpreting it in all its variants and proposing it in infinite ways, each perfect for every occasion. From morning to evening, from casual and precious, but always with allure and nonchalance,” says Delfina.
Another strategy thats seems to have paid off for the brand is the exciting collaborations with women with refined taste and a passion for blazers, which include household names such as Margherita Missoni, Arizona Muse, Georgina Brandolini D’Adda and Aerin Lauder. This latter was recently debuted in stores for Spring/Summer 2020.
It was, however, their eco-friendly capsule collection with the former top model and activist Arizona Muse which made them realize that, although the brand is still niche, it has the responsibility to show that high quality and refined design can coexist with an eco-friendly approach and don’t have to be mutually exclusive.
From classic to sustainable and elegant, the trio has mastered the art of specialising in a single product and believe in it all the way, managing to turn it into a must-have for women all over the world.
“We have never lost the focus on the blazer and the image of the woman who represents us: effortless, cool, tomboyish and charming,” concludes Delfina.