Burberry Prorsum Ready To Wear Fall Winter 2013 London
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In terms of its playful materials, this was a mirror reflection of the house's recently presented men's show, with one of the opening looks -a leopard print top and knee-length skirt in translucent rubber which revealed the heart motifs of the model’s panties- encapsulating three of the main ingredients. Titled “Trench Kisses: A Collection of Classics and Christine Keeler,” with its muse the former English model and showgirl infamous for her role in a scandal following her involvement with a minister in the early Sixties, known as the Profumo affair, which almost brought down the British government.


With silhouettes inspired by the era, including cute fitted trenches with slim gold belts and contrast storm flaps, and animal-print wedge kitten heels with gold buckles, the house embraced its animal side in a big way. Key looks included a ribbed beige sweater tucked into a pencil skirt in horizontal strips of leopard print in two different sizes, accessorized with a slim gold metal belt, and a glossy oxblood snakeskin jacket.

Things got a bit tricky at times, with fashion ruling over function for the most part, save for a few pure coats - namely a cashmere double-breasted camel style, which nicely cleansed the palette.


Then again, the lineup needed to be extra strong visually for the legions of fans following the show from cyberspace. From backstage images on Instagram to beauty looks on Pinterest, a live transmission of the show on Facebook (addressing over 15 million fans, the highest number of any luxury brand) and Twitter (ditto, this time with 1.6 million followers), and the show’s soundtrack on YouTube, Burberry has got its digital media strategy nailed.


The house this season also launched its Burberry Runway Made to Order Service, where customers can order personalized coats and accessories from the collection for up to two weeks following the show. A nine-week wait for deliveries, means the goodies will arrive way before the collection hits stores.

- Katya Foreman
 

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