Cacharel Ready To Wear Spring Summer 2015 Paris
Imagine Matisse doing a fashion collection decorated with his dreamy pastel images, and you might have a good idea of the summery prettiness of the Cacharel spring/summer 2015 collection, with its beauteous renditions of nature.
Or think an Impressionistic take on the summer, including smudged flowers in white and yellow, blending into a sky blue background from a perfect summer's day or decorating an uplifting pink or a watery green background, used for smock like shirts and flowing painterly dresses.
The inspiration for the collection is in fact the Bagatelle Gardens in France.
The depiction of the garden in fine linens and English lace, and Swiss crepe for some more figure hugging shirts -- the crepe was first introduced by Cacharel in the 1960s -- looks so lovely, girly and prim, however, that it belies the fact that the brand has decided to lower its price points to make the designs more accessible.
Prices for ready to wear for, say, a T shirt now start at 45 euros or think 160 euros for a crepe shirt, with dresses selling for up to 400 euros.
One of the prettiest was a white knee-length design with fine straps, in which the romanticism of lace was explored in perforated splotches of material clustered like squashed flowers.
Breaking up the flower theme, or garden birds found on other pieces, were striped designs that looked like a beach hut painted in bold lines but used here to decorate a boyish shirt or frumpy cotton skirt with a Flower Power feel.
For something bolder, louder colors like electric blue were used for simple summer dresses hanging from rails in the showroom, where marshmallows were served in the same colors as the pastel looks and washed down with Kushmi teas.
Japan is big for the brand, which has also seen good business in Russia and the former East Bloc recently, said a rep on hand Thursday at the cute presentation.
This is the second collection in the new price range, she said, adding: "We are focusing on exploring more ready to wear rather than couture."