Camera Della Moda To Launch First Milano Digital Fashion Week

Camera Nazionale della Moda Italiana has announced its first-ever Milano Digital Fashion Week, an event promoting men’s and women’s collections that will run from July 14th to July 17th, where brands will be able to present their Spring/Summer 2021 men’s collections and Spring/Summer 2021 men’s and women’s pre-collections. The initiative is in line with a raft of concrete responses to the recently changed scenario in the fashion industry. 

The initiative follows on from the success of CNMI’s “China, we are with you” project which, in February 2020, enabled over 25 million people to virtually attend all the activities of the Fall/ Winter 2021 Milan Women’s Fashion Week, thus launching the first digital version of a fashion week. 

Camera Nazionale della Moda Italiana will be proposing a digital platform featuring photographic and video content, interviews and backstages of creative moments and alternative and unique viewpoints, all organized in a calendar with slots for each brand, with the aim to create a rich and varied palimpsest of use to all operators in the industry. The calendar will be further enriched by content such as webinars on themes of special interest to operators in the sector, live streaming of keynotes by important figures in the fashion system and moments of entertainment/live performances. 

To support young brands, CNMI will be funding the production of digital content for emerging Brands in line with the various other kinds of assistance provided in previous events. Parallel to the presentations of collections at the Milano Digital Fashion Week, there will be a section of the platform specially dedicated to showrooms, a highly useful instrument for the entire sales campaign phase addressing international buyers. This section will enable showrooms to present their brands with photos and videos of collections and the relative contacts. 

“Our development of a Digital Fashion Week is a concrete response to the situation we are facing, as it enables us to continue along the path we chose in February with our “China, we are with you” initiative,” commented Carlo Capasa, president of Camera Nazionale della Moda Italiana. “In this time of adversity, it is vital to enable all the companies to present their Spring/Summer 2021 men’s collections and Spring/Summer 2021 men’s and women’s pre-collections during the Digital Fashion Week in July. 

“Our objective is both to support the restart of the entire fashion industry and to reach out to the media, buyers and the entire fashion community with a huge array of content designed for all the players in the system. For us, in this initiative, it’s an important result to be bringing together for the first time also a section dedicated exclusively to supporting showrooms and buyers.” 

Viewers will be able to watch the Milano Digital Fashion Week on Camera Nazionale della Moda Italiana’s digital channels (cameramoda.it; Instagram; Twitter; Facebook; Linkedin; Weibo; Youtube).

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