NOWMagazineYour ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

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Saudi Arabia’s First Fashion Week

By Sofia Celeste

RIYADH—Despite quite a few delays, the Roberto Cavalli label cancelling at the last minute and missiles launched by Houthi rebels on the first day of Saudi Arabia’s inaugural fashion week, the show...

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Yoon: From Ambush to Dior Homme

By Marta Represa

The jewelry and ready-to-wear brand founded by Tokyo-based life and business partners Yoon and Young-Kee Yu has evolved into a fixture of Paris fashion week, where fashion insiders and brands alike...

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In Conversation With...Ingie Chalhoub

By Elisabeta Tudor

A pioneer in the export of Western fashion in the Middle East, a businesswoman at the helm of the Etoile group, and Creative Director of the fashion house INGIE Paris, Ingie Chalhoub seems to have...

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At Latest Melbourne Fashion Festival: Australia's Designers Make a Daring Statement

By Jing Zhang

With the slow trickle of Australian brands like Ellery, Maticevski, and Zimmermann into the global fashion lexicon, you might wonder why more don’t make their reach more inter-continental? The...

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ITALIANA. Italy Through the Lens of Fashion 1971-2001

By Sofia Celeste

The carefree 70s looks of Walter Albini, the retro Gucci G bags that made the brand explode, the unforgettable Fiorucci cherub tee shirts that were a sign of the 90s and the baroque ensembles of...

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10 Lessons We Learned this Season

By Marta Represa

Another fashion month has come and gone and – after the inevitable momentary information overload that comes with covering an average of 12 shows a day – we have looked back and distilled...

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Paris: What’s Missing ?

By Jessica Bumpus

While there’s been plenty to keep us guessing and gossiping at the shows this season, Paris came with a few gaps among its schedule. No Mugler or Courrèges – both of whom have recently lost and...

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PFW: 4 collections; 4 thoughts

By Jessica Bumpus

Leonard  LEONARD PARIS FW18 show in Paris. Photo by Guillaume Roujas for NOWFASHION. Christie Phung came to Leonard two and half years ago and has since settled in well to her design...

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By Elisabeta Tudor

CALL ME MAYBE BALENCIAGA FW18 show in Paris. Photo by Valerio Mezzanotti for NOWFASHION. “Hey I just met you. And this is crazy. But here's my number. So call me maybe.”   THE BOOTY...

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PFW: 9 Things You Might Have Missed

By Jessica Bumpus

So many shows, so many presentations, events, parties, and more – it’s a tough life! And even with Instagram et al, it can be easy to miss what’s happening at Paris Fashion Week; those cool styling...

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Designers & the Irony of Instagram

By Jessica Bumpus

There is an irony in the fact that Rei Kawakubo, one of fashion’s most personally press-shy designers, creates pieces that so appeal to the age of Instagram. The scene was set this Paris Fashion...

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Where Paris’ New Designers Went Next

By Jessica Bumpus

There was a time not so long ago that Paris became the hotbed of new talent. A lot of it was to do with the arrival of Vetements on the scene, but it was also to do with the appointment of new...

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The Nina Ricci Rumour Mill

By Jessica Bumpus

It’s not fashion week without a creative director bombshell dropped right in the middle of it. Just as you’re struggling to keep up with the on-the-hour show schedule, you’re also trying to keep up...

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PFW: The New Season’s Shopping List Shapes Up

By Jessica Bumpus

Two and a show days into Paris Fashion Week and your next season’s shopping list is already starting to take shape: the Laura Ashley-style Seventies floral dress and a pair of glam rock boots....

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On the occasion of the exhibition “Azzedine Alaïa. Je suis couturier” presented at the place where he lived and worked, Modem dedicates the Milan and Paris February 2018's editions to the Azzedine...