Paris Day Four: The Pink Desert of Dior Homme
By Gianluca Cantaro
In the season of nature, gardens, flowers, sustainability messages, and disconnecting from...
By Gianluca Cantaro
In the season of nature, gardens, flowers, sustainability messages, and disconnecting from devices to enjoy real life, Dior Homme, designed by English artistic director Kim Jones, created a shaded pink desert world built in a huge tent near the Institut du Monde Arabe to present the collection...
In the season of nature, gardens, flowers, sustainability messages, and disconnecting from devices to enjoy real life, Dior Homme, designed by English artistic director Kim Jones, created a shaded pink desert world built in a huge tent near the Institut du Monde Arabe to present the collection conceived in collaboration with American artist Daniel Arsham. Along with the work of Japanese artist...
Paris Day Three: Gardening at Louis Vuitton and Then Meeting at Vetements
By Gianluca Cantaro
The third collection of Virgil Abloh at the helm of Louis Vuitton menswear was a walk in the...
By Gianluca Cantaro
The third collection of Virgil Abloh at the helm of Louis Vuitton menswear was a walk in the routine stroll of the Place Dauphine, near the Pont Neuf and a few steps away from the Louis Vuitton headquarters. The square is a beautiful example of a quiet Parisian neighborhood and it was completely...
The third collection of Virgil Abloh at the helm of Louis Vuitton menswear was a walk in the routine stroll of the Place Dauphine, near the Pont Neuf and a few steps away from the Louis Vuitton headquarters. The square is a beautiful example of a quiet Parisian neighborhood and it was completely closed for the show. The everyday life mood was a replica of the Parisian original with the same...
Accessories Highlights: And the Winners (So Far) Are…
By Elisabeta Tudor
While fashion week is first and foremost about clothes, we can't help but notice that designers...
By Elisabeta Tudor
While fashion week is first and foremost about clothes, we can't help but notice that designers are focusing more and more on creating fresh, eye-catching, sometimes quirky – and always Instagrammable – jewelry, hats, bags, and leather goods for men and women. Here are our favorite pieces from...
While fashion week is first and foremost about clothes, we can't help but notice that designers are focusing more and more on creating fresh, eye-catching, sometimes quirky – and always Instagrammable – jewelry, hats, bags, and leather goods for men and women. Here are our favorite pieces from Paris’ Spring/Summer 2020 menswear season so far. LOUIS VUITTON'S UPGRADED MONOGRAM BAGSLouis Vuitton...
Paris Day Two: The Flowers of Virgil Abloh
By Gianluca Cantaro
Off-White opened the second day of Paris Fashion Week with a controversial show. The subject of...
By Gianluca Cantaro
Off-White opened the second day of Paris Fashion Week with a controversial show. The subject of the debate wasn’t the clothes but the end of the presentation. Rewind. The set was a huge stage mounted inside the Carreau du Temple made of plywood: people were sitting all around a big flower bed...
Off-White opened the second day of Paris Fashion Week with a controversial show. The subject of the debate wasn’t the clothes but the end of the presentation. Rewind. The set was a huge stage mounted inside the Carreau du Temple made of plywood: people were sitting all around a big flower bed with musk and white carnations. It began and, without any shiver, ended: utilitarian urban sportswear,...
Howdy Partner! Why Fashion is so Obsessed with Cowboys
By Elisabeta Tudor
Today, we see a blast of obsession and fascination over cowboys in pop culture. What's with all...
By Elisabeta Tudor
Today, we see a blast of obsession and fascination over cowboys in pop culture. What's with all these yee-haw fantasies, you ask? Phipps Spring/Summer 2020 menswear show in Paris. Photo by Regis Colin Berthelier for NOWFASHION.A strong icon of American West culture, the cowboy trend goes back...
Today, we see a blast of obsession and fascination over cowboys in pop culture. What's with all these yee-haw fantasies, you ask? Phipps Spring/Summer 2020 menswear show in Paris. Photo by Regis Colin Berthelier for NOWFASHION.A strong icon of American West culture, the cowboy trend goes back more than two centuries and symbolizes the rural, ranching lifestyle, alongside a good dose of...
Paris Day One: Gangs of Paris
By Gianluca Cantaro
The fashion week kicked off with a dense and intense calendar. Different points of view ushered...
By Gianluca Cantaro
By Gianluca Cantaro
The fashion week kicked off with a dense and intense calendar. Different points of view ushered the audience forward into an intriguing journey of the new men’s aesthetics and visions, or backwards through the various boring proposals we have seen and bought for several seasons. What makes this...
The fashion week kicked off with a dense and intense calendar. Different points of view ushered the audience forward into an intriguing journey of the new men’s aesthetics and visions, or backwards through the various boring proposals we have seen and bought for several seasons. What makes this alternation illogical is an off-key feeling that makes these voices play more tone-deaf than...
Milan Day Four: The Armani Garden of Freedom
By Gianluca Cantaro
The final day of the Milan menswear shows unfurled in a botanical dream. The beauty of the hidden...
By Gianluca Cantaro
The final day of the Milan menswear shows unfurled in a botanical dream. The beauty of the hidden and private parks and gardens that set the stage for the last day of top shows were simply among some of the best locations ever. Giorgio Armani Spring/Summer 2020 menswear show in Milan. Photos by...
The final day of the Milan menswear shows unfurled in a botanical dream. The beauty of the hidden and private parks and gardens that set the stage for the last day of top shows were simply among some of the best locations ever. Giorgio Armani Spring/Summer 2020 menswear show in Milan. Photos by Alessandro Garofalo for NOWFASHION.Giorgio Armani moved away from his eponymous Teatro designed by...
Sustainability Hype Hallmark of MFW
By Sofia Celeste
MILAN—From the industrial wasteland stage at Zegna to the plastic bottle-filled sea ceiling at...
By Sofia Celeste
MILAN—From the industrial wasteland stage at Zegna to the plastic bottle-filled sea ceiling at Marni... Milan’s Men’s Fashion Week, if anything, reminded us all of the damage man has inflicted on this planet. Marni Spring/Summer 2020 menswear show in Milan. Photo by Gio Staiano for NOWFASHION.But...
MILAN—From the industrial wasteland stage at Zegna to the plastic bottle-filled sea ceiling at Marni... Milan’s Men’s Fashion Week, if anything, reminded us all of the damage man has inflicted on this planet. Marni Spring/Summer 2020 menswear show in Milan. Photo by Gio Staiano for NOWFASHION.But in an ocean of vibrant prints and weather-resistant ensembles, how much of it can actually...
Milano Day 3: Collaborations Feed Creativity
By Gianluca Cantaro
Forging ties and collaborations between fashion houses and iconic, but unrelated, companies and...
By Gianluca Cantaro
Forging ties and collaborations between fashion houses and iconic, but unrelated, companies and names is still on the rise in this business. The continuous research of the next and the new, and the overproduction of umpteenth collections, pushes companies into forced and unexpected...
Forging ties and collaborations between fashion houses and iconic, but unrelated, companies and names is still on the rise in this business. The continuous research of the next and the new, and the overproduction of umpteenth collections, pushes companies into forced and unexpected marriages. Etro Spring/Summer 2020 menswear show in Milan. Photo by Alessandro Garofalo for NOWFASHION.Is it also...
Magliano Taps into the Milan Underworld
By Sofia Celeste
Magliano, the brand founded in 2016 by rising star Luca Magliano, uses grit, irony, realism, and...
By Sofia Celeste
Magliano, the brand founded in 2016 by rising star Luca Magliano, uses grit, irony, realism, and satire to captivate an audience and promote its name. And this Spring/Summer 2020 men’s collection was no exception.  Luca Magliano at his Spring/Summer 2020 menswear show in Milan. Photo by Gio...
Magliano, the brand founded in 2016 by rising star Luca Magliano, uses grit, irony, realism, and satire to captivate an audience and promote its name. And this Spring/Summer 2020 men’s collection was no exception.  Luca Magliano at his Spring/Summer 2020 menswear show in Milan. Photo by Gio Staiano for NOWFASHION.Case in point: its muse is salt and pepper-haired model Toni Pandolfi whose...
Milan Day Two: Olympic Emporio Armani
By Gianluca Cantaro
Giorgio Armani ushered in the 2020 Summer Olympics by presenting the official EA7 Emporio Armani...
By Gianluca Cantaro
Giorgio Armani ushered in the 2020 Summer Olympics by presenting the official EA7 Emporio Armani uniforms that will debut at the Tokyo games. Emporio Armani Spring/Summer 2020 menswear show in Milan. Photo by Guillaume Roujas for NOWFASHION.The show closed as 20 Olympic and 9 Paralympic Team...
Giorgio Armani ushered in the 2020 Summer Olympics by presenting the official EA7 Emporio Armani uniforms that will debut at the Tokyo games. Emporio Armani Spring/Summer 2020 menswear show in Milan. Photo by Guillaume Roujas for NOWFASHION.The show closed as 20 Olympic and 9 Paralympic Team Italy athletes paraded down the runway wearing night blue tracksuits. The tracksuits were adorned with...
Mr. Levino: The Influencer with SMA2 Takes on Pitti
By Sofia Celeste
Florence, Italy — Pitti Uomo, the most prominent menswear event in the world, is an arena where...
By Sofia Celeste
Florence, Italy — Pitti Uomo, the most prominent menswear event in the world, is an arena where peacocks fly, as they say.  Men in striking fashions, who strut their stuff, fan about, waiting to get their picture taken. Emil Levin. Photo: Courtesy of PR.On the penultimate day, emerging from the...
Florence, Italy — Pitti Uomo, the most prominent menswear event in the world, is an arena where peacocks fly, as they say.  Men in striking fashions, who strut their stuff, fan about, waiting to get their picture taken. Emil Levin. Photo: Courtesy of PR.On the penultimate day, emerging from the crowd on a motorized wheelchair, dressed in dandy made-to-measure, was perhaps the most striking bird...
Zegna Embraces Milan’s Industrial Past
By Gianluca Cantaro
Since Alessandro Sartori rejoined Zegna, the brand has been on the hunt for Milan’s industrial...
By Gianluca Cantaro
Since Alessandro Sartori rejoined Zegna, the brand has been on the hunt for Milan’s industrial architectural treasures as the backdrop for its fashion shows. Ermenegildo Zegna Spring/Summer 2020 menswear show in Milan. Photo by Guillaume Roujas for NOWFASHION.Sartori – who returned to Zegna after...
Since Alessandro Sartori rejoined Zegna, the brand has been on the hunt for Milan’s industrial architectural treasures as the backdrop for its fashion shows. Ermenegildo Zegna Spring/Summer 2020 menswear show in Milan. Photo by Guillaume Roujas for NOWFASHION.Sartori – who returned to Zegna after his tenure at Berluti – chose the former Falk Iron and Steel mill in Sesto San Giovanni, just north...
Pitti Energy Keeps Italian Creativity Afloat
By Gianluca Cantaro
In a lot of ways, Pitti Uomo has eclipsed Milan’s Men’s Fashion Week.  This is due, in large...
By Gianluca Cantaro
In a lot of ways, Pitti Uomo has eclipsed Milan’s Men’s Fashion Week.  This is due, in large part, to the fair and its organizers’ ability to purvey a strong identity year after year, achieved through statement events (some projects that shine more than others, but nevermind) and a clear vision...
In a lot of ways, Pitti Uomo has eclipsed Milan’s Men’s Fashion Week.  This is due, in large part, to the fair and its organizers’ ability to purvey a strong identity year after year, achieved through statement events (some projects that shine more than others, but nevermind) and a clear vision and point of view.  Milan, spearheaded by Camera Moda has dimmed, mired by a format that is no longer...
Italian Fashion Braces for Trade War Woes
By Sofia Celeste
Florence, Italy — Washington D.C. is 7000 km to the west of Italy – and Beijing is another 8000...
By Sofia Celeste
Florence, Italy — Washington D.C. is 7000 km to the west of Italy – and Beijing is another 8000 km to the east, but the cold war between the US and China over trade is expected to hit the fashion industry here like the perfect storm.  Pronounce's Spring/Summer 2020 show in Florence as Pitti...
Florence, Italy — Washington D.C. is 7000 km to the west of Italy – and Beijing is another 8000 km to the east, but the cold war between the US and China over trade is expected to hit the fashion industry here like the perfect storm.  Pronounce's Spring/Summer 2020 show in Florence as Pitti Uomo's Guest Nation China special event. Photo by NOWFASHION.According to industry leaders selling and...