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Your ultimate source to the fashion industry's latest updates, fashion weeks' coverage and editorials.

Politics & Power Rangers: Welcome to 2017!
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Politics & Power Rangers: Welcome to 2017!

When the world is falling down around us (which it is, by the way), there’s only ever one of two...

Do men really wear the clothes we see on the catwalk?
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Do men really wear the clothes we see on the catwalk?

  As any woman who has male friends that orbit the non-fashion world or who are generally...

The Year in Fashion - Looking Back & Looking Forward
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The Year in Fashion - Looking Back & Looking Forward

As one year ends and a new one waits in the wings of December, we asked some of our favourite...

THE INTERVIEW | Versace - Donatella Versace

THE INTERVIEW | Versace - Donatella Versace

Like breathing in a whiff of perfume with your eyes closed: evocative, intriguing, magnetic. It...

FASHION EDITORIAL | Look at me
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FASHION EDITORIAL | Look at me

Download the NOWFASHION iOS or Android app and watch the 360 film "Look at Me" Fake money,...

Victoria's Secret: What Kind of Angel Are You?

Victoria's Secret: What Kind of Angel Are You?

    'Tis this time of the year again – time for the world's sexiest TV event show. The...

EDITORIAL | São Paulo: Beyond the City
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EDITORIAL | São Paulo: Beyond the City

When it comes to Brazil, there’s so much more than the bikini or the colourful carnival. Welcome,...

The latest from the world of fashion: Portugal Fashion Week
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The latest from the world of fashion: Portugal Fashion Week

Portugal is fashionable, both as a sought-after tourist destination and thanks to the...

What Is Frenchness In 2016?
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What Is Frenchness In 2016?

Frenchness. La Francité, for the proud ones. La Franchouillardise, for its detractors. Ou à la...

Meet Dubai's Darling: Furne One of Amato

Meet Dubai's Darling: Furne One of Amato

His name might not ring a bell to some – but if you haven't heard of him yet, you better start...

SPFW: Dispelling The Bikini Myth
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SPFW: Dispelling The Bikini Myth

Whenever I say I’m heading off to São Paulo for fashion week, I receive the same response from...

See It Buy It Style It: Patrícia Viera at SPFW

See It Buy It Style It: Patrícia Viera at SPFW

Just as talk of see-now-buy-now was rife across the four international fashion capitals this past...

FFWD Exclusive: In Conversation With Farida Khelfa
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FFWD Exclusive: In Conversation With Farida Khelfa

Some people in the fashion industry are just hard to forget. Even if she hadn't been gracing the...

Fashion Forward Dubai Goes to Paris

Fashion Forward Dubai Goes to Paris

If you love Dubai's asphalt jungle and want to be the most stylish arabophile fashion aficionado,...

The Rihanna Effect
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The Rihanna Effect

Is FENTY the new YEEZY? Looks like Kanye West is not the only musician-turned-designer out...