This season at Cerruti Aldo Maria Camillo turned his attention to the cool laid-back style of the California man. But instead of offering up some designer version of a standard surfer fare, he tried to fuse it with the classic heritage of the Italian fashion house.
To this end he would trim his baller tank tops with brightly patterned silk scarf edges, his sweatshirts came in graphic palm leave prints and tailored pants would feature sporty elastic waistbands with bold boxer strips of colors zipping down the legs or highlighting the waistline.
The odd stylistic choice to layer his garments – jacket over shirt, shorts over cropped pants worn with fitted leggings- looked off. Especial in an over heated room that closely mimicked the temperatures these pieces were meant to thrive in. Oversized outerwear, loose fitting jackets and scarf tops with asymmetrical handkerchief hems clearly were intended to bring in a sense of movement and volume into the collection but they were never really able to translate into the légèreté the designer was looking for.
What worked best in this collection were the pieces that focused on giving a luxe look to activewear. If the designer wants to entice a new clientele to Cerruti maybe the best course of action is to fully embrace the direction he clearly wants to take. As the saying goes “people don’t know what they want until you show them”.