We live in a technical world. We're plugged in, switched on, and everything that Star Trek (sliding doors) and George Orwell (Big Brother is watching you) predicted has more or less come true. Or is about to. And in fashion, we're connected more than ever. Sharing, liking, streaming – and it's a theme designers can't escape, not least because this is how they increasingly interact with their consumers, be that e-com or the social media revolution. [CONTINUE READING...]
Data center Chanel. The writing on the bleachers left no room for doubt. The maison of the double C revealed its high tech side. Behind it all was Karl Lagerfeld, creative mind for the fashion house in rue Cambon, who has never hidden his passion for technology and social media. The monumental Grand Palais was transformed into an IT department. Technical monitors, colorful cables and fibre optics were strung up along walls of servers. An enclave for computer whizzes, from Steve Jobs to Bill Gates. However, the Chanel girl is certainly no nerd. They were more like digital angels gliding through the wires on skates. Backwards caps, gloves featuring the double C, perforated flat shoes with a young sporty twist which permeated the whole collection. Captains of two madame robots, like a good Darth Vader in immaculate tailoring. Android helmets with built in masks and sunglasses, sturdy boots - always in white. Robotic, like one of the bags which swung next to a soft skirt and a large knitted blouse draped over the shoulders. Stripes and check prints with a matrix of wires built into them. Colorful motherboards. Embroideries like oversize chips. Vortex prints alternated with showers of jewels, transforming crystals into edgy street style accessories. Earrings with badges and necklaces like key chains worn around the neck.
by Stefano Roncato - MFFashion