Christopher Shannon Menswear Fall Winter 2015 London
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What better way to look at what we consume than to look into the trash? Christopher Shannon’s occasional exploration of trash culture takes on a different meaning this season. His Fall/Winter collection reads a lot like a satire on the insatiable appetite for consumption, humorously disguised as a parade of "garbage men", in the literal sense of the phrase. 

Stray plastic bags covered models’ faces and a seemingly random selection of appliqués dress Shannon’s signature sportswear silhouette. Pop culture references like the coke can, and declarative sweatshirt slogans –- a relentless fad of past seasons –- recur this time with messages like “Broken, Broken, Broken” and “Thanks 4 Nothing”.  A series of Quentin Jones-esque collages in the first few looks echo the purposeful discordant "trash" that Shannon was proud to present.

A fellow audience member muttered, “One of the few times I don’t get it”. It was definitely the marmite of shows, but it would be seriously brilliant of Shannon if he had indeed intended to use the fashion medium as his message. Sure, Jeremy Scott triggered the discourse on fast fashion with Moschino last season, complete with fast food logos to drive his point on microwaved fashion. But Shannon’s take was slightly different, for he referenced recent collections by London designers instead — notably the plastic bags from Ashish, the Modernist patchwork from Nicomede Talavera and perhaps went as far as referencing the model incognito from Craig Green –- as if to serve as a reminder of just how quickly the seasons churn, as runway moments get appropriated and regurgitated through different cycles.

Or perhaps he is just in it for a bit of fun. At the very least, hats off to Shannon for tackling such a tired but undoubtedly serious subject while keeping his humour intact.

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