Couture's Alternative Happy Endings

It's tradition for a couture collection to end with a bridal gown, but it's not tradition for the gown in question to be traditional, or even be a gown. Here we take a look at some of couture's alternative happy endings in some of the most striking bridal looks this season. 

 

Balmain's Angel Bride 



Balmain Spring/Summer 2019 Couture show in Paris. Photo by Gio Staiano for NOWFASHION.


Arguably any number of Balmain's opening looks could have been bridal for the obvious reason that they were all white. They were audacious, too; bulbous and out of this world, which made for a striking if not intriguing debut for designer Olivier Rousteing at the house. 

 

Chanel's Swimsuit Bride 



Chanel Spring/Summer 2019 Couture show in Paris. Photo by Valerio Mezzanotti for NOWFASHION.


In an unexpected twist to the end of the Chanel show came a bride who was ready to take a dip – or perhaps it was a deep-sea-dive – into marriage, dressed as she was in a little sparkly swimsuit and veil. 

 

Viktor & Rolf's Ironic Bride 



Viktor & Rolf Spring/Summer 2019 Couture show in Paris. Photo by Gio Staiano for NOWFASHION.


In a suitably frothy white meringue announcing, "I'm not shy I just don't like you," Viktor & Rolf tapped into our slogan-orientated and message-obsessed world for their couture collection, sending out tiered splaying shapes in neon shades for what appeared to be a recap of last year's 2018 manifesto. 


Jean Paul Gaultier's Crinoline Bride 



Jean Paul Gaultier Spring/Summer 2019 Couture show in Paris. Photo by Alessandro Garofalo for NOWFASHION.


Japan, pleats, and a touch of under-the-sea, Jean Paul Gaultier ended his couture collection this season with an unfurling crinoline-like corset dress as worn by Anna Cleveland, who did her signature dance thing to mesmerising effect. 


Alexandre Vauthier's Nymph Bride 



Alexandre Vauthier Spring/Summer 2019 Couture show in Paris. Photo by Alessandro Garofalo for NOWFASHION.


Celine Dion might have stolen the show off the catwalk, but on the runway Vauthier updated couture connotations with short pouffy little dresses; the bridal look included. 

 

Giorgio Armani's Be-Hatted Bride 



Giorgio Armani Privé Spring/Summer 2019 Couture show in Paris. Photo by Gio Staiano for NOWFASHION.


The veil did all the talking for Giorgio Armani's bride, a waft of white that tumbled down around her from the peak of a little Pierrot-esqe hat. The collection had taken an Art Deco-Nouveau feeling for beaded hair and a bold and prim colour palette.


Stéphane Rolland's Jumpsuit Bride 



Stéphane Rolland Spring/Summer 2019 Couture show in Paris. Photo by Guillaume Roujas for NOWFASHION.


If a wedding gown doesn't appeal, then what about a jumpsuit? Stéphane Rolland, whose collection this season was full of summertime-light and wafting looks coupled with monastic monochrome styles, provided the option of just that to chic and elegant effect. 

 

Alexis Mabille's Valkyrie Bride 



Alexis Mabille Spring/Summer 2019 Couture show in Paris. Photo by Alessandro Garofalo for NOWFASHION.


Among Norse mythology, valkyrie is a female figure who has the ability to choose who is victorious in battle and is often characterised by her ornate wings, which seemed reminiscent in Mabille's closing look here. A series of three white bridal gowns closed the show which had celebrated bright colour and floral accents. 


Antonio Grimaldi's Rock 'n' Roll Bride 



Antonio Grimaldi Spring/Summer 2019 Couture show in Paris. Photo by Alessandro Garofalo for NOWFASHION.


A collection that played with architectural shapes and other-worldly elements, Grimaldi ended his couture show this season with a rock out moment for this short and be-feathered number. 

 

Zuhair Murad’s Winter Bride 



Zuhair Murad Spring/Summer 2019 Couture show in Paris. Photo by Guillaume Roujas for NOWFASHION.

All too appropriately for the cold and snowy days that surrounded the couture shows, Murad's finale look embodied something of a winter wonderland as it glistened and caught the light with its dew crystals on cascades of skirt.