e-P Summit Charts Fashion’s Future

The 7th edition of the e-P Summit kicked off in Milan Wednesday under the aegis of the theme “Next Level Now,” tackling key subjects like omnichannel retail and marketing, direct-to-consumer retailing, and 3D digital fashion design. Organized by Pitti Immagine, the one-day power networking event brought together international leaders and key players who are developing the strategies currently leading smart retail that will determine the future. 

Keynote speakers included names from brands such as Levi’s, Adidas, Timberland, Facebook, MSGM’s Massimo Giorgetti, and the eco-footwear brand Allbirds. Conversations of the day have already challenged the traditional brick-and-mortar experience and its ongoing evolution, something which has been an ongoing matter of debate among consumers, retail, and apparel players alike for some time now. 

“Bad retail is dead,” offered up Sandeep Verma, European manager at Allbirds. “Retail needs to be focused on experience and discovery of a brand. We need brands to step up.”

Verma further explained how the San Francisco-based start-up, which experienced a surge in popularity this year, is already working on opening 20 “monobrand” stores (which would take them up to a total of 35 physical store spaces), despite a digitally-anchored background. 

Pitti Immagine’s CEO Raffaello Napoleone said there is a notable industry-wide shift towards something seamless. “Looking ahead, there is only one theme and that’s the omnichannel,” he said. 

This year, the summit experienced more interest than usual with registration up to 500 guests compared to last year’s 320.

As Diana Dimitian, Levi’s VP and managing director of Southern Europe, pointed out: “Because it [the Pitti Immagine summit] brings together speakers from all over, inviting them to share and talk, this environment benefits local players who assimilate and adapt what they have learned and later project that outward.”

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
On A Quest for Young Italian Talents
By Elisa Carassai
Fashion has been used, since forever, as a means of escapism, a way of transporting insiders and...
By Elisa Carassai
Fashion has been used, since forever, as a means of escapism, a way of transporting insiders and non to faraway lands full of beauty and creativity. From the creations of John Galliano at Dior to Alexander McQueen’s own eclectic work of arts, fashion visionaries used to bridge the gap between...
Fashion has been used, since forever, as a means of escapism, a way of transporting insiders and non to faraway lands full of beauty and creativity. From the creations of John Galliano at Dior to Alexander McQueen’s own eclectic work of arts, fashion visionaries used to bridge the gap between fashion and the arts.As the world steered in a different direction, so did the market – and the...
Celebrating Belgian Fashion
By Elisabeta Tudor
For its 4th edition, the Belgian Fashion Awards celebrated the movers and shakers of Belgian...
By Elisabeta Tudor
By Elisabeta Tudor
For its 4th edition, the Belgian Fashion Awards celebrated the movers and shakers of Belgian fashion in Antwerp during a one-day Fashion Talks event, which culminated in an awards ceremony.Organized by the Flanders District of Creativity (Flanders DC), the event is part of the non-profit...
For its 4th edition, the Belgian Fashion Awards celebrated the movers and shakers of Belgian fashion in Antwerp during a one-day Fashion Talks event, which culminated in an awards ceremony.Organized by the Flanders District of Creativity (Flanders DC), the event is part of the non-profit organization's aim to serve as a springboard for entrepreneurs in the creative industries in Flanders. In...
Quoi Alexander: A Designer on a UN Mission
By Jessica Bumpus
Fashion and AI may be having a moment, but for designer Quoi Alexander returning to the original...
By Jessica Bumpus
Fashion and AI may be having a moment, but for designer Quoi Alexander returning to the original textile technology, sewing, is what he’s most fascinated by right now. “It’s something I’ve embraced. This Spring/Summer 2020 season is the first collection with it in!” said the now Paris-based...
Fashion and AI may be having a moment, but for designer Quoi Alexander returning to the original textile technology, sewing, is what he’s most fascinated by right now. “It’s something I’ve embraced. This Spring/Summer 2020 season is the first collection with it in!” said the now Paris-based Central Saint Martins alum, who, ever since the launch of his own label, has been reinventing the wheel...
Italy’s Fashion Chamber Cracks Down on “Gifts”
By Elisa Carassai
MILAN-- The ubiquity of influencers who have garnered fame on borrowed wardrobes is, these days,...
By Elisa Carassai
MILAN-- The ubiquity of influencers who have garnered fame on borrowed wardrobes is, these days, a reality, while self-made icons – like Lee Radziwill or Jane Birkin – are sadly a thing of the past.As the fashion sector struggles to define what an influencer actually is, organisations like the...
MILAN-- The ubiquity of influencers who have garnered fame on borrowed wardrobes is, these days, a reality, while self-made icons – like Lee Radziwill or Jane Birkin – are sadly a thing of the past.As the fashion sector struggles to define what an influencer actually is, organisations like the Federal Trade Commission in the United States are cracking down on false influencer advertising. In...
3D Fur is as Good as it Gets
By Sofia Celeste
Researchers at MIT have created 3D-printed fur that is perfect for wintery couture runway looks,...
By Sofia Celeste
By Sofia Celeste
Researchers at MIT have created 3D-printed fur that is perfect for wintery couture runway looks, elaborate paint brushes, or even jewellery, the university’s Media Lab said last week on its blog.The invention is a timely one, as California became the first US state last month to place a ban on...
Researchers at MIT have created 3D-printed fur that is perfect for wintery couture runway looks, elaborate paint brushes, or even jewellery, the university’s Media Lab said last week on its blog.The invention is a timely one, as California became the first US state last month to place a ban on selling, donating, or manufacturing new fur products in the state.Over the last few years, vanguard...
This Way Forward
By Elisabeta Tudor
Caterina Occhio is a woman of many talents. A former development aid expert for the European...
By Elisabeta Tudor
By Elisabeta Tudor
Caterina Occhio is a woman of many talents. A former development aid expert for the European Commission and the United Nations, Caterina is now a full-fledged social entrepreneur who made her mark in the fashion industry by creating and contributing to women empowering and sustainable projects....
Caterina Occhio is a woman of many talents. A former development aid expert for the European Commission and the United Nations, Caterina is now a full-fledged social entrepreneur who made her mark in the fashion industry by creating and contributing to women empowering and sustainable projects. She now has been appointed social sustainability advisor at Trussardi and just launched a brand-new...
OTB and Koché Ink Partnership
By NOWFASHION
MILAN—In an attempt to expand its portfolio of emerging talent and established brands, Renzo...
By NOWFASHION
MILAN—In an attempt to expand its portfolio of emerging talent and established brands, Renzo Rosso’s OTB has reached a license agreement between its production unit Staff International and French designer brand KOCHÉ, both companies announced on Instagram Tuesday.Designed by Christelle Kocher,...
MILAN—In an attempt to expand its portfolio of emerging talent and established brands, Renzo Rosso’s OTB has reached a license agreement between its production unit Staff International and French designer brand KOCHÉ, both companies announced on Instagram Tuesday.Designed by Christelle Kocher, Koché is the 2019 ANDAM Grand Prize winner and is known for its colorful, artsy renegade style. Koché...
In Fashion’s Shoes
By Frédéric Martin-Bernard
The Musée des Arts Décoratifs in Paris is hosting a brilliant exhibition on shoes from all around...
By Frédéric Martin-Bernard
By Frédéric Martin-Bernard
The Musée des Arts Décoratifs in Paris is hosting a brilliant exhibition on shoes from all around the world, from the Middle Ages until today.Footprint stickers gradually converging in the same direction – at the entrance to the MAD (Musée des Arts Décoratifs) in Paris, these stickers are perfect...
The Musée des Arts Décoratifs in Paris is hosting a brilliant exhibition on shoes from all around the world, from the Middle Ages until today.Footprint stickers gradually converging in the same direction – at the entrance to the MAD (Musée des Arts Décoratifs) in Paris, these stickers are perfect to guide the visitor to the museum’s latest exhibition, dedicated to footwear from all over the...