EACH x OTHER Ready To Wear Spring Summer 2016 Paris
Ingrained into the very name of the Each x Other brand is the ubiquitous X that marks today's sweet spot: the co-branding collaboration. For this season, artistic directors Jenny Mannerheim and Ilan Delouis added a meta layer to this by taping the collaboration between Robert Montgomery and Jefferson Hack, as Montgomery's words echoed once again the truisms that come around practically untouched by the passing of time, even in this epoch of the instant #old.
Perhaps the better metaphor to be had was the feather, and its floaty nature that captures the uncertain questioning of the age. That feather was metaphorically found in sheer fabric weights and lending its skeletal lines of its vanes to embroidery on a satin bomber. But for all the lightness, detailing carried a disquieting sense of uneasy grace. Hook-eye closures delimited the edge of a mini-skirt or down the straps of a bralet, a lovely frieze that could just as easily bite into tender skin. Those looked less catchy than a flowing pomegranate red overcoat, or those stylized cropped officer jackets.
For sure, it checked all the right boxes: that feminine, cleaned-up punk rock babe mélange of military pieces, repurposed masculine elements, and floaty slips of nothing. And those message t-shirts – particularly the "F*ck the system" turned into a referential "Hack the system" echoing the title of Havk's upcoming monograph to be published by Rizzoli in April – will continue to be retail heavy hitters for the brand. As ever, Each x Other continues to successfully tap into the meniscus between art, music, and youthful rebellion embodied in cloth, an evergreen that relies not on growing with the customer but mining new generations as they arrive. Plainly put, they're offering up exactly what the market is gobbling up right now, and now, and again.