Emilio Pucci Boutique Opening Spring Summer 2014 Paris
"Our new store in Paris made a huge impact,” noted Laudomia Pucci, Pucci's Vice President. “It has a very impressive scale, and creates a sense of sophistication that is appropriate for the brand,” she added.
And indeed, one could tell that the star-studded line-up of invited guests felt quite comfortable sipping champagne, at 46-48, avenue Montaigne, the new Parisian home to Emilio Pucci. Ellen Van Unwerth, Yaz Bukey, Lee Lezark, Chiara Ferragni, and Suzy Menkes were part of the select few that came to take a look at the new flagship store, on the evening of the 27th September, to decide whether creative director Peter Dundas, and architect Joseph Dirand, did a good job, or not.
Inside the store, every luxurious detail a fashion boutique needs. High ceilings with vintage Murano chandeliers, a large, clean retail space on two floors, two giant glass façades, that feature sculpted mannequins with up-standing, long ondulated hair, and an impressive staircase that leads to the second, more intimate, boudoir-ish floor of the boutique.
But let's not forget that Pucci remains a Florentine brand – some Italian grandezza is, thus, more than welcome. The interior design was notably inspired by Palazzo aesthetics, and features a terrazzo floor, consisting of two-tone crushed marble, and tables made of purple Breccia dei Medici marble.
"This is a very stimulating moment for Pucci's growth," explained Alessandra Carra, CEO of Emilio Pucci, who just assisted to the opening of two further boutiques on Madison Avenue in New York and Piazza di Spagna in Rome. "Paris is just one step in our journey. We will continue to hit the fashion capitals and emerging markets worldwide.”