It felt far away removed from the Pucci of Dundas, so much so that it felt like a completely different brand, but its roots in old archive Pucci could be felt somewhere. The issue now being how and where to locate either of them to make it a more streamlined proposition. [CONTINUE READING...]
A tribal mood is making waves at Emilio Pucci. Bold tones, plays on color blocking and large straw hats, all finished off with a sporty touch.
"I've studied the language and the archive of the fashion house" explained Massimo Giorgetti, the creative mind behind the LVMH label. "I had three challenges: color, jersey - a material that has alway been part of our DNA - and obviously, prints." which became bolder and stylized.
Visions of safaris, abstract animal prints transformed into eye-catching geometric prints...and it was hypnotic.
by Stefano Roncato - MFFashion