The youthful and sporty Emporio Armani man looks to be growing up next season. In his fall/winter 2014 show designer Giorgio Armani took the line in a new, more sophisticated direction. A path on which a playful exploration of fabrics had a central role to play.
Textiles were given a glossy finish as if they were dark gems glinting in a gloomy afterglow. Jacquards were used in abundance in the collection from shirts that looked like melting ice to pull over tops. And Armani combined these luminous pieces with those that had touchy feely textures. Fur fronted sweaters, large padded collars on shirts and strokable astrakhan jackets gave a certain gravitas to all the gleam. While the addition of moiré-patterned fabrics heightened the sense of movement this collection was generating.
There was a lot to take in during the show that overflowed with accessories and sartorial options. But the pants were clearly a focus for Armani this season. Cutting them closer to the body with matte cloth at the back and eye catching polished fabric at the front. Or alternatively tapered trousers that finished at the ankles and looked to be cut from a spongy techno velvet.
Towards the end of the presentation the designer sent out a group of jewel hued skiwear options. But it was a token nod to the sporty heritage of the house. When Armani finished the show, in a series of expertly tailored evening suits, he underlined his new intentions to make over his Emporio Armani man into a mature and well adjusted adult.