The Old Selfridges Hotel transformed into a jungle paradise for the Erdem Spring/Summer 15 show. The scene was colonial tropical, right out of Henri Rousseau's paintings. Luscious emerald greenery lined the dimly lit runway, birds chirped in the background and the show opened to the sound of the Balanescu Quartet. The Erdem regalia was all about exotic beauty this season, less of the garden party variety.
Victorian influences of the 1890s -- the high collars, tight bodices and buttons lined down the front -- were strong in the collection. Although propriety of dressing has consistently been a theme in Erdem's collections, this season featured more skin to suit the high summer of West Indes: it's that erotic modesty that Erdem does so well. Deep cut necklines completely lined with button holes created the illusion of a collar unfastened. Floor length tea dresses in English lace had little lining, letting bare skin peek through the trellises, only veiled occasionally by exotic florals and flumes. The delicate fabrics and obsession with sheer were all in keeping with the season's trend at London Fashion Week. He also featured laser cut techniques in looks 29 and 30, to boot.
Also noteworthy were the monochromatic tones with touches of rich blues and greens. Models wore gladiator sandals for the undulating jungle terrain but somehow managed to look lady-like just as well. It was a nice nod to the burgeoning trend of pairing evening wear with more casual accessories. The collection crescendoed into full evening looks in the form of dramatic chiffon gowns laden with rich foliage, punctuating the show with sheer seduction.