Fashion for Good Launches Cotton Technology

As the fashion industry strives for a more sustainable industry, Fashion for Good, C&A Foundation and the Organic Cotton Accelerator, with support from C&A, Kering, PVH Corp. and Zalando launched their Organic Cotton Traceability Pilot.

In a statement released Friday, Fashion for Good said the project, which was originally launched in 2018, is a promising step forward to the reliable verification of materials, which, up until now, has not been successfully applied to the garment industry.

Creating a physical trail which, involves a high-tech machine process and artificial intelligence innovation, will track every transaction through the entire value chain — a much more accurate process than the current paper-based trails of certification currently in place.

“The success of the Organic Cotton Traceability Pilot provides a positive impulse towards traceability and transparency in the value chain,” said Katrin Ley, Managing Director of Fashion for Good.

This new method combines the immutability characteristics of blockchain with on-product markers that verify the identity of the fibre and can be useful in communication between suppliers and manufacturers in working together to create a more sustainable final product.

This is the latest, in a recent string of initiatives, launched by industry leaders over the past two years. In October 2018, Kering partnered with Albini Group, Supima and Oritain to create a more sustainable business model through 100% traceable organic cotton. This summer, Pablo Isla, Inditex’s current chairman and CEO, pledged to use all organic, sustainable or recycled cotton and linen by 2025.

Implementing this method for further expansion to include other fibres in the fashion supply chain, should be the next course of action, and although there are no immediate plans for it to happen, Ley is positive that “the process shows enormous potential for further development.”

For now, educating consumers worldwide remains a key step to revolutionizing the industry as a whole. In December 2019, the Fashion for Good Experience in Amsterdam will be hosting a series of events around the importance of transparency and traceability and will showcase some of the first insights from the pilot.

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Paco Rabanne's Poetic Female Stength
By Gianluca Cantaro
At Paco Rabanne, Julien Dossena presented an exquisite collection which celebrated the strength...
By Gianluca Cantaro
At Paco Rabanne, Julien Dossena presented an exquisite collection which celebrated the strength of the women and their freedom. "I wanted to highlight their power," explained the designer backstage after the show. "In today's difficult world, they need to be strong and express it. But I also...
At Paco Rabanne, Julien Dossena presented an exquisite collection which celebrated the strength of the women and their freedom. "I wanted to highlight their power," explained the designer backstage after the show. "In today's difficult world, they need to be strong and express it. But I also wanted to emphasize their romance. To do this, I played with a collision of different eras from where I...
Paris When It Sizzles
By Alice Pfeiffer
Draped lace, floral patterns, python prints, and a blazer with a plunging V-line opened Atlein’s...
By Alice Pfeiffer
By Alice Pfeiffer
Draped lace, floral patterns, python prints, and a blazer with a plunging V-line opened Atlein’s show. Purposely quoting conventional codes of femininity, designer Antonin Tron intended to parallel the notion of natural beauty (both in its organic references and its revisiting of classic...
Draped lace, floral patterns, python prints, and a blazer with a plunging V-line opened Atlein’s show. Purposely quoting conventional codes of femininity, designer Antonin Tron intended to parallel the notion of natural beauty (both in its organic references and its revisiting of classic garments) with natural concerns. Designer by day and activist by night, Tron produced the collection...
Stylish Conversation Piece at Lanvin
By Gianluca Cantaro
Bruno Sialelli at Lanvin did exquisite research into the...
By Gianluca Cantaro
Bruno Sialelli at Lanvin did exquisite research into the Maison's archives and imagined a kind of bridge between Jeanne Lanvin and today's world – the one he wants to narrate. The show took place in the Manufacture des Gobelins – a historic tapestry...
Bruno Sialelli at Lanvin did exquisite research into the Maison's archives and imagined a kind of bridge between Jeanne Lanvin and today's world – the one he wants to narrate. The show took place in the Manufacture des Gobelins – a historic tapestry factory founded in 1662 in Paris – and it displayed old Arazzi from different centuries. The cosy...
A Day Full of Parisian Promise
By Alice Pfeiffer
Rest assured should there have been any remaining doubts: sportswear is very much over and done...
By Alice Pfeiffer
By Alice Pfeiffer
Rest assured should there have been any remaining doubts: sportswear is very much over and done with — something Casey Cadwallader proved by showing a line of powerfully sexy clothes at Mugler.Drawing for the brand’s archives and its love for figure-hugging garments enhanced by bold proportions,...
Rest assured should there have been any remaining doubts: sportswear is very much over and done with — something Casey Cadwallader proved by showing a line of powerfully sexy clothes at Mugler.Drawing for the brand’s archives and its love for figure-hugging garments enhanced by bold proportions, he showed an army of belted leather overcoats, knotted shirts and lamé pants, that contrasted with...
Saint Laurent's Latex-ed Bourgeoisie
By Gianluca Cantaro
Bourgeoisie met latex at Saint Laurent today. Anthony...
By Gianluca Cantaro
Bourgeoisie met latex at Saint Laurent today. Anthony Vaccarello surprised everyone with sexy looks inspired by the uncool Nineties, turned cool by the designer's mixture of vintage items from a man's wardrobe and vinyl leggings, tops and dresses for a...
Bourgeoisie met latex at Saint Laurent today. Anthony Vaccarello surprised everyone with sexy looks inspired by the uncool Nineties, turned cool by the designer's mixture of vintage items from a man's wardrobe and vinyl leggings, tops and dresses for a hypersensual wiry silhouette. "I treated latex as the new denim," stated the designer backstage after...
The Sleek Explorers 3.0 at Coperni
By Alice Pfeiffer
When relaunching their label last season - which had been put on hold to head the creative...
By Alice Pfeiffer
When relaunching their label last season - which had been put on hold to head the creative direction of Courrèges for three seasons - the creative duo Sébastien Meyer and Arnaud Vaillant paid homage to the World Wide Web with, amongst other cheeky details, a Wifi logo-shaped bag. This season, the...
When relaunching their label last season - which had been put on hold to head the creative direction of Courrèges for three seasons - the creative duo Sébastien Meyer and Arnaud Vaillant paid homage to the World Wide Web with, amongst other cheeky details, a Wifi logo-shaped bag. This season, the pair pursued its technological inclination by playing on the duality in the term of “safari” - both...
Christian Louboutin's Distinct Approach
By Frédéric Martin-Bernard
On Monday, February 24th, a range of stilettos, one more pointed than the other, were shamelessly...
By Frédéric Martin-Bernard
By Frédéric Martin-Bernard
On Monday, February 24th, a range of stilettos, one more pointed than the other, were shamelessly trampling on the floor of the National Museum of the History of Immigration in Paris - despite the sign at the entrance of the museum's exhibition Christian Louboutin L'exhibition(niste) that bans...
On Monday, February 24th, a range of stilettos, one more pointed than the other, were shamelessly trampling on the floor of the National Museum of the History of Immigration in Paris - despite the sign at the entrance of the museum's exhibition Christian Louboutin L'exhibition(niste) that bans any form of high heeled shoes. This sign depicting a crossed-out pump was initially hanging at the...
Japanese Korean and Nigerian Designers Opened Paris Fashion Week
By Gianluca Cantaro
Paris Fashion Week started with Japanese designer Mame 'Maiko' Kurogouchi. With a humble nod to...
By Gianluca Cantaro
Paris Fashion Week started with Japanese designer Mame 'Maiko' Kurogouchi. With a humble nod to her time in Iceland, the designer channelled the dry nature of autumn mornings and the primitive lands that made her think about the wisdom of everyday life. The traditional basket-making became the...
Paris Fashion Week started with Japanese designer Mame 'Maiko' Kurogouchi. With a humble nod to her time in Iceland, the designer channelled the dry nature of autumn mornings and the primitive lands that made her think about the wisdom of everyday life. The traditional basket-making became the fil rouge of the collection, starting with laced details on blouses and dresses before switching into...