Fashion Forward Dubai Goes to Paris

If you love Dubai's asphalt jungle and want to be the most stylish arabophile fashion aficionado, Fashion Forward Dubai (FFWD) has got your back! Closing the Spring/Summer 2017 season, FFWD will reveal the latest collections of established designers and up-and-coming talents from the Middle East during the upcoming edition of FFWD, from October 21st to 23rd. 

 

 

But before we get to Dubai and spoil you with live-coverage and round-ups from the shows, presentations, and panel talks, we'd like to show you which top regional talents in couture, ready-to-wear, jewelry & accessories made it in Paris by mixing innovative fashion apparel and creative ideas with an Arabian design sensibility and showcasing their results at the FFWD Paris Showroom – a sales showroom powered by EPIC x Samsung (a series of empowerment initiatives that contribute to the growth of the Middle East’s fashion ecosystem) and conceived in collaboration with Muriel Piaser Consulting in order to develop regional design talent on their path to commercial viability.

From Paris to Dubai, and vice versa, see which talents from the Middle East stood out during the Spring/Summer 2017 season in Paris at the FFWD Paris Showroom – and watch this space to see how they perform in Dubai during Fashion Forward's 8th consecutive season. Last but certainly not least, don't miss our talk about 360° video technology and virtual reality in fashion on Friday at 11am during the Samsung Tech x Fashion Talks 2.0.

See which designers have been cherry-picked in Paris – and follow them all the way to FFWD! 

 

 

Une photo publiée par Amira Haroon (@amiraharoonofficial) le 25 Sept. 2016 à 0h55 PDT

 

AMIRA HAROON

Having grown up in the Middle East, Haroon launched her brand in 2010. She designs for a woman who has a Middle Eastern soul with a trans-regional outlook and attitude, a confident and globally travelled woman

 

 

Une photo publiée par B E D O U I N (@bedouinstudios) le 8 Sept. 2016 à 5h10 PDT

 

BEDOUIN

Designed and developed by Central Saint Martins’ graduate Andraya Farrag, BEDOUIN is a contemporary womenswear label that aspires to create flattering, easy-to-wear collections with a confident, spontaneous style – sleek designs with a combination of relaxed silhouettes and feminine materials; simplicity is key in every collection.

 

 

Une photo publiée par Bil Arabi by Nadine Kanso (@bilarabi) le 4 Sept. 2016 à 9h00 PDT

 

BIL ARABI

The jewelry brand began as a singular ring in 2006; a one-off experiment that merged Nadine Kanso’s background in design, her love for typography, and a predilection for all things bling bling. The result was the Arabic "noon" or the equivalent of the letter "N" in Arabic. Bil Arabi captures the essence of the modern Arab identity in the 21st century as she sees it – unique, unavoidable, and with a need to be seen and heard.

 

 

Une photo publiée par Hâshé (@house_of_hashe) le 2 Oct. 2016 à 9h30 PDT

 

HÂSHÉ 

United Arab Emirates raised Persian Ava is fueled by the Middle Eastern culture, architecture, art, and environment that inspires Hâshé’s custom-made clutch, RTW, and hat collections. Each handmade clutch possesses its own unique geometric shape and design with stones, studs, and vintage brooches. Hâshé’s ready-to-wear line exudes old-world elegance with a modern spin.

 

 

Une photo publiée par KAGE (official) (@ilovekage) le 4 Oct. 2016 à 8h46 PDT

 

KAGE

Dubai-based label KAGE designed by Basma Abu Ghazaleh, launched in 2009 and offers ready-to wear womenswear. Each collection brings a modern feel while staying loyal to the inherent daring nature of the KAGE girl: self-loving and unobstructed, she lives a life without boundaries, where style is what she chooses to express with the freedom of individuality.

 

 

Une photo publiée par Madiha Muzaffar (@madiso_me) le 3 Oct. 2016 à 4h18 PDT

 

MADISO

The brainchild of Madiha Muzaffar presents fashion accessory pieces that each feature a unique formation of organic shapes that are carefully hand-worked and hand-embroidered on silk fabric. These creations are one of a kind and cannot be reproduced identically.

 

 

Une photo publiée par MARAM (@maram.official) le 4 Oct. 2016 à 3h14 PDT

 

MARAM

Meaning "aspiration" in old-arabic, Maram was launched in 2014 by the Egyptian designer Maram Aboul Enein. By 2012, Maram received the Sophie Hallette Lace Award in Paris and won American Retro’s 10th Anniversary design competition. Her collections are defined as an intricate merging of various traditional craftsmanship techniques with unconventional design. 

 

 

Une photo publiée par NS BY NOOF (@nsbynoof) le 19 Oct. 2016 à 3h08 PDT

 

NS by NOOF 

In between two dimensions, Noof Al Shekar finds the third. Staying true to her origins in Fine Jewelry design, she bridges her influences from the aura of gemstones in their setting and the essence of geometry in architecture.

 

 

Une photo publiée par O R K A L I A (@orkaliaofficial) le 4 Sept. 2016 à 5h34 PDT

 

ORKALIA

The ready-to-wear brand based in Dubai presents lifeless elegance with a modern twist designed by American-born designer Orchid Ganji. ORKALIA's aesthetic combines traditional techniques with contemporary applications, and prides itself with being at the forefront of neo-couture. 

 

 

Une photo publiée par Rulagalayini (@rulagalayini) le 20 Juin 2016 à 1h25 PDT

 

RULA GALAYINI

Rula Galayini is a reflection of the woman who wears it: strong, edgy, and sensual; a power-bag and a contemporary statement piece. Her collections are designed for the everyday, yet tailored for the surprises that one never expects. Rula is a Vogue Arabia Fashion Prize Finalist, her bag has been listed by Vogue UK as one of the 100 best bags in the world, and she is a winner of Mediterranean Fashion Prize in Marseille funded by Dior and Chanel.

 

 

Une photo publiée par Salta (@saltafashion) le 3 Juil. 2016 à 3h06 PDT

 

SALTA

Kazakhstani designer Saltanat Baimukhamedova founded her label SALTA in 2008. In 2016 the label relocated to Dubai, UAE, furthering Saltanat’s aim to become a Middle Eastern designer with global vision. The label offers freedom and comfort yet with a touch of modern ethnic creativity – a contemporary yet affordable aesthetic with a cosmopolitan touch and flawless shapes and lines produced for a successful, creative, and feminine woman. 

 

 

Une photo publiée par ZENA PRESLEY (@zenapresley) le 5 Mars 2016 à 3h34 PST

 

ZENA PRESLEY

Syrian-born, Dubai-based designer Zena’s affection for the acceptance of diversity within culture is paramount throughout her ready-to-wear womenswear collection. By collaborating with international artists who commission patterns and prints, her signature style has been established.

 

Read our latest fashion features and trend reports in NOWMagazine.

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