Fashion Meets Farmers’ Market at Collina Strada
The weight of the world seems to be on everyone’s shoulders. Collina Strada designer Hillary Taymour used her S/S 2020 show as a platform for performative protest, underscored by a celebration of sustainable fashion. She's widely known for the latter but this time around involved an unexpected twist. Set outside along the block that lines Stuyvesant Square Park, a rather ideal setting for Taymour's collection, she emulated a typical New York farmers’ market with a line of booths housing fresh fruit, vegetables, flowers, and baked goods – all courtesy of Misfits and Local Roots. The hippie vibe was present, sans-Birkenstocks, but that was Taymour’s agenda; she wanted to project a modern version of being in a vintage store.


Collina Strada Spring/Summer 2020 runway show in New York. Photo by Guillaume Roujas for NOWFASHION.

A “real” cast of models – from moms bearing young children to expressive elders, and a staged streaker and LGBTQ+ friends – were garbed in completely repurposed deadstock materials. The exception being the jersey fabrics which was noted in the show notes as being a material that the team is “urgently seeking sustainable options [for].”
The collection, titled “Thank You Very Much for Helping Me,” was a playful call to action for an industry that just doesn’t seem to listen, or often lacks the means and/or motivation for the time being. On each seat at the show, reusable Baggu brands sat atop a climate change cheat sheet referencing “the ways to help me” – that is, our dear planet earth. The guide was created by Céline Semaan, founder of Slow Factory, “a design lab working with companies to research and implement sustainability-focused initiatives,” and shared tips like “shop local, support your farmers’ market and small-scale sustainable food production,” as well as “repair your clothes, don’t throw them away. Buy vintage or second hand, try a rental service.” The list went on, designed with emoji-esque graphics to make the serious issue a little more palatable. A nice touch considering how stressful and overwhelming it can get sometimes when bombarded with Mother Nature's sufferings.

Putting aside the social cause and plea for a sustainable world, Taymour debuted 34 looks in total all dipped in a psychedelic concoction and following a 60s love-child aesthetic. From reworked dye effects and nostalgic embellishments, the newness was in the details this season. Slinky slip dresses and skirts alongside swimwear-inspired shapes and form-fitting tops ruled the runway, despite the prints and patterns emerging as the focal point. The accessories were also a key standout with Taymour partnering with Hoka on decorative sneakers with ruffled trims and Perler beads.
The runway-cum-concert surfaced indie favorites Zsela and Tei-Shi, who broke up the show by two musical segments and ended with a free-for-all as guests, were invited to take home the remaining produce that was scattered on tables and crates along the catwalk. And what better ending than grabbing your recyclable Baggu bag and filling it up with local produce to really drive the sustainability message home?
SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Taking real life back
By Gianluca Cantaro
The speed of our world often makes us forget our past, our roots. Brands and designers chase...
By Gianluca Cantaro
By Gianluca Cantaro
The speed of our world often makes us forget our past, our roots. Brands and designers chase things that aren’t worth it or that aren’t what they really need to focus on, in order to make the right move. But a company must be very structured to go through these difficult years. “In this Emporio...
The speed of our world often makes us forget our past, our roots. Brands and designers chase things that aren’t worth it or that aren’t what they really need to focus on, in order to make the right move. But a company must be very structured to go through these difficult years. “In this Emporio Armani collection, I simply went back to my past and reworked it in order to make it contemporary,”...
Sustainability: The Inditex Effect
By Sofia Celeste
MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100...
By Sofia Celeste
MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100 percent of all of its clothing with sustainable fabrics before 2025.  If Inditex does keep its promises, it could revolutionize the textile and clothing industry for good, rendering sustainable materials...
MILAN--This summer, Zara’s parent company Inditex unveiled its ambitious plans to produce 100 percent of all of its clothing with sustainable fabrics before 2025.  If Inditex does keep its promises, it could revolutionize the textile and clothing industry for good, rendering sustainable materials and components more affordable, especially in countries like Portugal, one of its major suppliers....
Metropolitan Sophisticate At Giada
By Sofia Celeste
With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense,...
By Sofia Celeste
With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Spring/Summer 2020 collection saluted the cosmopolitan jet-set – just months after it opened its first US monobrand stores. 
Giada feted the Boston store, situated on the edge of the Boston Common...
With a collection that unfolded among the dusty manuscripts of Milan’s Biblioteca Braidense, Giada’s Spring/Summer 2020 collection saluted the cosmopolitan jet-set – just months after it opened its first US monobrand stores. 
Giada feted the Boston store, situated on the edge of the Boston Common and next to the city’s Four Season’s Hotel, in April. Since Boston is not a fashion mecca, Giada...
More More More
By John-Michael O'Sullivan
Fashion has always been, in no small part, about the rich. The industry first sprang to life in...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
Fashion has always been, in no small part, about the rich. The industry first sprang to life in the 19th century, to indulge the whims of royalty and aristocrats; decades later, the great houses of Paris couture’s golden age were sustained by a tiny, fiercely loyal (and high-spending) clientele....
Fashion has always been, in no small part, about the rich. The industry first sprang to life in the 19th century, to indulge the whims of royalty and aristocrats; decades later, the great houses of Paris couture’s golden age were sustained by a tiny, fiercely loyal (and high-spending) clientele. London, though, has always been more democratic; it’s the city of Mary Quant and Carnaby Street, of...
At Prada simplicity is back
By Gianluca Cantaro
“The feeling in today’s world is that everything is too much. Overproduction, overconsumption,...
By Gianluca Cantaro
By Gianluca Cantaro
“The feeling in today’s world is that everything is too much. Overproduction, overconsumption, overspeed. This makes a harsh contrast with the need we have to consume and pollute less,” explained Miuccia Prada before the show wearing a beautiful and very bourgeoise outfit: a blue cashmere...
“The feeling in today’s world is that everything is too much. Overproduction, overconsumption, overspeed. This makes a harsh contrast with the need we have to consume and pollute less,” explained Miuccia Prada before the show wearing a beautiful and very bourgeoise outfit: a blue cashmere pullover, long pearl necklaces, white slip dress, and black polished décolletées. “It’s the contradiction...
What looking to the future looks like at LFW
By Jessica Bumpus
A short film played at the beginning of the Marques’Almeida show this season in which the brand’s...
By Jessica Bumpus
A short film played at the beginning of the Marques’Almeida show this season in which the brand’s “MA girls” talked about what they’d want their daughters to know. The designer Erdem referenced Tina Modotti as muse, noting: “At the time of her death, the world might have been on the brink of...
A short film played at the beginning of the Marques’Almeida show this season in which the brand’s “MA girls” talked about what they’d want their daughters to know. The designer Erdem referenced Tina Modotti as muse, noting: “At the time of her death, the world might have been on the brink of modernity, but it was still in the midst of war, battling ideologies that would rip apart the very...
ZEGNA  explores #WHATMAKESAMAN
By Maura Madeddu
“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a...
By Maura Madeddu
“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a century, Zegna has been the point of reference for men’s classic elegance.  Along with it, the brand has spent decades building the image of a true gentleman, as its ideal customer. But times have...
“Men have been the core of our business since 1910,” claimed Ermenegildo Zegna. For more than a century, Zegna has been the point of reference for men’s classic elegance.  Along with it, the brand has spent decades building the image of a true gentleman, as its ideal customer. But times have changed. Today, modern masculinity is not that easy to label. It just does not suffice to synthesize...
Fashion for the real world
By John-Michael O'Sullivan
After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey...
By John-Michael O'Sullivan
By John-Michael O'Sullivan
After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey skies, sullen rain, and trains crowded with commuters in various combinations of what currently passes as the city’s 21st century working wardrobe; crisp blazers or fitted biker jackets, shirts or...
After a weekend of searing sunshine, Monday morning saw London return to business as usual; grey skies, sullen rain, and trains crowded with commuters in various combinations of what currently passes as the city’s 21st century working wardrobe; crisp blazers or fitted biker jackets, shirts or slouchy tees, pleated skirts or slim trousers. The morning newspapers were splashed with images from...