A Slow Start for Italy’s Independent Beauty Market
By Elisa Carassai
What’s happening in the Italian beauty industry? In an ever-expanding international beauty...
By Elisa Carassai
What’s happening in the Italian beauty industry? In an ever-expanding international beauty market, where new options are emerging continuously, the Italian market seems to be lacking something that is already mainstream abroad.According to a report by market research agency Mordor...
What’s happening in the Italian beauty industry? In an ever-expanding international beauty market, where new options are emerging continuously, the Italian market seems to be lacking something that is already mainstream abroad.According to a report by market research agency Mordor Intelligence, this is a result of a highly fragmented competitive landscape made up of numerous regional and...
London's First Clean Beauty Tradeshow
By Elisabeta Tudor
With the organic beauty sector on the rise, London will host the first-ever international Clean...
By Elisabeta Tudor
With the organic beauty sector on the rise, London will host the first-ever international Clean Beauty show at The Brewery event space in the city’s Barbican district.The two-day tradeshow will be held October 12th and 13th, 2020,  will gather experts and brands of the clean and organic beauty...
With the organic beauty sector on the rise, London will host the first-ever international Clean Beauty show at The Brewery event space in the city’s Barbican district.The two-day tradeshow will be held October 12th and 13th, 2020,  will gather experts and brands of the clean and organic beauty sector and feature facial skincare, bodycare, haircare, and makeup brands that work with sustainably...
Beauty's Plastic-Free Battle
By Elisabeta Tudor
Will the future of beauty packaging be green? Nowadays, more than ever, alternatives to plastic...
By Elisabeta Tudor
By Elisabeta Tudor
Will the future of beauty packaging be green? Nowadays, more than ever, alternatives to plastic packaging take the beauty industry by storm. Numerous beauty brands and groups are exploring and offering alternative packaging solutions to plastic and recycled plastic. These solutions are often...
Will the future of beauty packaging be green? Nowadays, more than ever, alternatives to plastic packaging take the beauty industry by storm. Numerous beauty brands and groups are exploring and offering alternative packaging solutions to plastic and recycled plastic. These solutions are often similar to plastic in terms of look and feel, and include cellulose-based packaging derived from natural...
Google Unveils Scent-Recognizing AI
By NOWFASHION
Earlier this week, Google revealed how its research team used machine learning to train an...
By NOWFASHION
Earlier this week, Google revealed how its research team used machine learning to train an artificial intelligence (AI) to recognise different smells based on molecule shapes. This new AI, which is still in the early stages of development, could revolutionize the fragrance sector as a whole and...
Earlier this week, Google revealed how its research team used machine learning to train an artificial intelligence (AI) to recognise different smells based on molecule shapes. This new AI, which is still in the early stages of development, could revolutionize the fragrance sector as a whole and have considerable impact on the sector’s marketing and sales strategies in the long run.A scientific...
The Relationship Between K-Beauty and the Catwalk
By Jessica Bumpus
When one travels to or through South Korea, it’s good to save suitcase space for one thing: the...
By Jessica Bumpus
When one travels to or through South Korea, it’s good to save suitcase space for one thing: the plethora of K-beauty products that can be scooped up from the very many beauty outlets and emporiums that tantalise with their abounding must-buy sheet masks and skincare potions – the trends and hype...
When one travels to or through South Korea, it’s good to save suitcase space for one thing: the plethora of K-beauty products that can be scooped up from the very many beauty outlets and emporiums that tantalise with their abounding must-buy sheet masks and skincare potions – the trends and hype for which, it might surprise you, are often actually made on the catwalk.  “You may notice a lot of...
Beauty’s AR Quest
By NOWFASHION
The cosmetics industry is currently scrambling to appeal to millennial and Gen-Z consumers. In...
By NOWFASHION
By NOWFASHION
The cosmetics industry is currently scrambling to appeal to millennial and Gen-Z consumers. In their quest to appeal to the younger generation, brands are increasingly investing in new virtual and augmented reality features adapted to mobile devices. After launching a limited version at the...
The cosmetics industry is currently scrambling to appeal to millennial and Gen-Z consumers. In their quest to appeal to the younger generation, brands are increasingly investing in new virtual and augmented reality features adapted to mobile devices. After launching a limited version at the beginning of the year, YouTube expended its AR Beauty features by letting potential customers try on...
Beauty Built on AI
By Sofia Celeste
Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered...
By Sofia Celeste
By Sofia Celeste
Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered fashion collections are already on the market, there is no better time than the present for the beauty industry to dive in head first. Yoox, Amazon, Alibaba, and fast fashion retailers like H&M and...
Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered fashion collections are already on the market, there is no better time than the present for the beauty industry to dive in head first. Yoox, Amazon, Alibaba, and fast fashion retailers like H&M and Zara have all invested heavily in artificial intelligence, an innovation that has been at the core of...
The Rise of Holistic Beauty
By Elisabeta Tudor
Four founders of Paris-based b-to-c organic beauty brands – Seasonly, Laboté, Typology, and...
By Elisabeta Tudor
By Elisabeta Tudor
Four founders of Paris-based b-to-c organic beauty brands – Seasonly, Laboté, Typology, and Holidermie – discuss their passion and willingness to advocate holistic beauty through their entrepreneurial and ethical-minded business models. What if real beauty comes from the inside?...
Four founders of Paris-based b-to-c organic beauty brands – Seasonly, Laboté, Typology, and Holidermie – discuss their passion and willingness to advocate holistic beauty through their entrepreneurial and ethical-minded business models. What if real beauty comes from the inside? Beauty-from-within continues to be a trending topic in 2019. The concept that our appearance outside is inseparable...
INTERVIEW: Aerin Lauder
By Sofia Celeste
We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of...
By Sofia Celeste
By Sofia Celeste
We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of AerinXBlazéMilano, a Spring/Summer 2020 capsule of the urban chic iconic blazers Blazé is known for, fused with Lauder's effortless aesthetic flair. In an intimate, floral-filled salon, on the edge of Milan’s...
We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of AerinXBlazéMilano, a Spring/Summer 2020 capsule of the urban chic iconic blazers Blazé is known for, fused with Lauder's effortless aesthetic flair. In an intimate, floral-filled salon, on the edge of Milan’s Giardini Pubblici Indro Montanelli, the businesswoman (clad in a tan travel blazer) chatted with us...
Fashion Week’s Diminishing Impact on Beauty
By Nicole Collins
Fashion month is in full swing, and armies of professional makeup artists are backstage at...
By Nicole Collins
Fashion month is in full swing, and armies of professional makeup artists are backstage at fashion shows in the world’s epicenters of style, New York, Milan, Paris, and London. In that regard, nothing about the Spring/Summer 2020 shows is very different than the last 60 years or so. What is...
Fashion month is in full swing, and armies of professional makeup artists are backstage at fashion shows in the world’s epicenters of style, New York, Milan, Paris, and London. In that regard, nothing about the Spring/Summer 2020 shows is very different than the last 60 years or so. What is different, though, is the impact those artists and their artistry have on the beauty industry. It’s...
Victoria Beckham Launches Beauty & Her Latest Collection
By Jessica Bumpus
On London’s Dover Street, the Victoria Beckham store boasts a window full of excitement, proudly...
By Jessica Bumpus
On London’s Dover Street, the Victoria Beckham store boasts a window full of excitement, proudly announcing: “Luxury performance, clean beauty” – Victoria Beckham’s much-anticipated new beauty range, Victoria Beckham Beauty, which officially launched in London this weekend over London Fashion...
On London’s Dover Street, the Victoria Beckham store boasts a window full of excitement, proudly announcing: “Luxury performance, clean beauty” – Victoria Beckham’s much-anticipated new beauty range, Victoria Beckham Beauty, which officially launched in London this weekend over London Fashion Week, the day before her own show. 

We sat down to posters promoting it – Instagram has, of course,...