Will the future of beauty packaging be green? Nowadays, more than ever, alternatives to plastic packaging take the beauty industry by storm. Numerous beauty brands and groups are exploring and offering alternative packaging solutions to plastic and recycled plastic. These solutions are often similar to plastic in terms of look and feel, and include cellulose-based packaging derived from natural...

Earlier this week, Google revealed how its research team used machine learning to train an artificial intelligence (AI) to recognise different smells based on molecule shapes. This new AI, which is still in the early stages of development, could revolutionize the fragrance sector as a whole and have considerable impact on the sector’s marketing and sales strategies in the long run.A scientific...

When one travels to or through South Korea, it’s good to save suitcase space for one thing: the plethora of K-beauty products that can be scooped up from the very many beauty outlets and emporiums that tantalise with their abounding must-buy sheet masks and skincare potions – the trends and hype for which, it might surprise you, are often actually made on the catwalk.  “You may notice a lot of...

The cosmetics industry is currently scrambling to appeal to millennial and Gen-Z consumers. In their quest to appeal to the younger generation, brands are increasingly investing in new virtual and augmented reality features adapted to mobile devices. After launching a limited version at the beginning of the year, YouTube expended its AR Beauty features by letting potential customers try on...

Interview with Cherry Pick’s Justin Stewart Now that the first artificial intelligence-engineered fashion collections are already on the market, there is no better time than the present for the beauty industry to dive in head first. Yoox, Amazon, Alibaba, and fast fashion retailers like H&M and Zara have all invested heavily in artificial intelligence, an innovation that has been at the core of...

Four founders of Paris-based b-to-c organic beauty brands – Seasonly, Laboté, Typology, and Holidermie – discuss their passion and willingness to advocate holistic beauty through their entrepreneurial and ethical-minded business models. What if real beauty comes from the inside? Beauty-from-within continues to be a trending topic in 2019. The concept that our appearance outside is inseparable...

We caught up with beauty scion and lifestyle maven Aerin Lauder at the presentation of AerinXBlazéMilano, a Spring/Summer 2020 capsule of the urban chic iconic blazers Blazé is known for, fused with Lauder's effortless aesthetic flair. In an intimate, floral-filled salon, on the edge of Milan’s Giardini Pubblici Indro Montanelli, the businesswoman (clad in a tan travel blazer) chatted with us...

Fashion month is in full swing, and armies of professional makeup artists are backstage at fashion shows in the world’s epicenters of style, New York, Milan, Paris, and London. In that regard, nothing about the Spring/Summer 2020 shows is very different than the last 60 years or so. What is different, though, is the impact those artists and their artistry have on the beauty industry. It’s...

On London’s Dover Street, the Victoria Beckham store boasts a window full of excitement, proudly announcing: “Luxury performance, clean beauty” – Victoria Beckham’s much-anticipated new beauty range, Victoria Beckham Beauty, which officially launched in London this weekend over London Fashion Week, the day before her own show. 

We sat down to posters promoting it – Instagram has, of course,...