The
misconception that usage of cosmetics was exclusively aimed at females started
circulating in the 19th century.
As a matter of fact, in 3,000 B.C,
Egyptians of both genders would wear makeup such as kohl and red ochre to
enhance their...
The
misconception that usage of cosmetics was exclusively aimed at females started
circulating in the 19th century.
As a matter of fact, in 3,000 B.C,
Egyptians of both genders would wear makeup such as kohl and red ochre to
enhance their features. In ancient Roman and Greek culture, cosmetics and
perfumes were used by men and women to mask...
In Nowfashion's newly-minted column on
scents, self-defined ''perfume-nerd'' and director Maria Host-Ivessich and
Italian Master Perfumer Lorenzo Villoresi explores the role of poetics and
emotionality in scents.
One could say that what...
In Nowfashion's newly-minted column on
scents, self-defined ''perfume-nerd'' and director Maria Host-Ivessich and
Italian Master Perfumer Lorenzo Villoresi explores the role of poetics and
emotionality in scents.
One could say that what distinguishes your
style as well as being a reason for your fame could be your poetic vision. How do
you keep...
From a global pandemic, environmental
crises, fluctuating economies and the most recent anti-racial protests, feeling
indifferent in front of the uncertainty of the future is impossible. The
beauty industry has joined the wave of corporate support through...
From a global pandemic, environmental
crises, fluctuating economies and the most recent anti-racial protests, feeling
indifferent in front of the uncertainty of the future is impossible. The
beauty industry has joined the wave of corporate support through a series of
initiatives to demonstrate their solidarity in the Black Lives...
We were used to flipping through magazines, taking notes of the lipsticks
and eyeshadows that models were wearing in beauty ads. Now, with a simple Youtube search, we see a swatch,
which in makeup lingo means “applying a sample of (paint, makeup, etc.)
to...
We were used to flipping through magazines, taking notes of the lipsticks
and eyeshadows that models were wearing in beauty ads. Now, with a simple Youtube search, we see a swatch,
which in makeup lingo means “applying a sample of (paint, makeup, etc.)
to a surface or one's skin to test or demonstrate the colour and texture.” We
want to raise questions...
In
Nowfashion's newly-minted column on scents, self-defined ''perfume-nerd'' and
director Maria Host-Ivessich and German Master Perfumer Geza Schoen delve into
the role of modernity, social media and balancing chemistry with natural
flavours.
As a...
In
Nowfashion's newly-minted column on scents, self-defined ''perfume-nerd'' and
director Maria Host-Ivessich and German Master Perfumer Geza Schoen delve into
the role of modernity, social media and balancing chemistry with natural
flavours.
As a first question, what does
"modern" mean to you in 2020?
For our society, it means to...
In Nowfashion's newly-minted column on scents, self-defined ''perfume-nerd'' and director Maria Host-Ivessich delves into the role of perfumes in this decade and 'socially-acceptable scents' with anarchist Nasomatto master perfumer Alessandro Gualtieri.Alessandro, you are known for your genuine...
In Nowfashion's newly-minted column on scents, self-defined ''perfume-nerd'' and director Maria Host-Ivessich delves into the role of perfumes in this decade and 'socially-acceptable scents' with anarchist Nasomatto master perfumer Alessandro Gualtieri.Alessandro, you are known for your genuine inclination to push towards the edge, to be and without being defined. Our noses are (now more than...
CBD is being marketed everywhere. From oils and topicals to edibles, there are now infinite ways to introduce cannabidiols in your lifestyle. However, as buyers get overwhelmed by the number of products being launched every week, companies have to work harder to stand out from the competition....
CBD is being marketed everywhere. From oils and topicals to edibles, there are now infinite ways to introduce cannabidiols in your lifestyle. However, as buyers get overwhelmed by the number of products being launched every week, companies have to work harder to stand out from the competition. So, what is the strategic approach to ensure people’s trust in a product? The answer lies in the...
With new challenges brought by COVID-19 have come new opportunities for retailers to rethink their selling strategies.How the beauty industry is dealing with the pandemic and, most importantly, how will in-store experiences change with the new social distance enforcement and safety measures are...
With new challenges brought by COVID-19 have come new opportunities for retailers to rethink their selling strategies.How the beauty industry is dealing with the pandemic and, most importantly, how will in-store experiences change with the new social distance enforcement and safety measures are questions that need answers. From global firms to high-street brands, the beauty world has reacted...
In Nowfashion’s newly-minted column on
scents, self-defined ‘perfume-nerd’ and director Maria Host-Ivessich
asks world-renown master perfumer Francis Kurkdijan about one of the most
recurring themes in his work as a perfumer: duality.
Looking at...
In Nowfashion’s newly-minted column on
scents, self-defined ‘perfume-nerd’ and director Maria Host-Ivessich
asks world-renown master perfumer Francis Kurkdijan about one of the most
recurring themes in his work as a perfumer: duality.
Looking at the way society and the
relationship of the individual with his own identity is evolving, how do...
Since
COVID-19 was declared global pandemic and all citizens obliged to
self-isolation, every aspect of life has been subjected to change – including
the smallest things, like our beauty routine. It’s no news that stress can
affect the skin, aggravating conditions such...
Since
COVID-19 was declared global pandemic and all citizens obliged to
self-isolation, every aspect of life has been subjected to change – including
the smallest things, like our beauty routine. It’s no news that stress can
affect the skin, aggravating conditions such as psoriasis and eczema, or
increase inflammation that commonly results in breakouts. Hence, it...
While lockdown may have halted our summer plans, we can still indulge ourselves with a little fantasy escapism. And Loewe’s recently released collaboration with Paula’s Ibiza may just be what we’ve been looking for. The Spanish fashion house launched its fourth edition of the collection this...
While lockdown may have halted our summer plans, we can still indulge ourselves with a little fantasy escapism. And Loewe’s recently released collaboration with Paula’s Ibiza may just be what we’ve been looking for. The Spanish fashion house launched its fourth edition of the collection this spring, a collection characterised by kaleidoscopic patterns taken from the brand’s archive and so much...
At a time when physical and mental health is at the top of everyone’s priorities, keeping the bathroom shelf stocked with vitamin-based skincare products from A to Z has become a necessity. Unfortunately, it’s been nigh-on-impossible to stay up to date with all the beauty brands that have come...
At a time when physical and mental health is at the top of everyone’s priorities, keeping the bathroom shelf stocked with vitamin-based skincare products from A to Z has become a necessity. Unfortunately, it’s been nigh-on-impossible to stay up to date with all the beauty brands that have come into prominence in the last few years. From natural ingredients to new formulas, skincare has taken...
The beauty
industry seems to be the one that has been hit the most by the economic impact
of the virus.
While before it
was estimated that, according to German online portal for statistics, its
market value was projected to grow by 20.1 billion...
The beauty
industry seems to be the one that has been hit the most by the economic impact
of the virus.
While before it
was estimated that, according to German online portal for statistics, its
market value was projected to grow by 20.1 billion U.S. dollars between 2014
and 2019, as reported by WWD, between Feb. 24 and 28, sales in Italy...
With thousands of
beauty products out there, it can often be difficult to snap out of our daily
skincare and beauty care routine and adventure into trying new products. Some can be expensive, others have opposite reviews
and, although beauty gurus are...
With thousands of
beauty products out there, it can often be difficult to snap out of our daily
skincare and beauty care routine and adventure into trying new products. Some can be expensive, others have opposite reviews
and, although beauty gurus are there to help and advise us on the
Internet, it ultimately comes down to our skin to decide whether we...
As the world continues its fight against
COVID-19, the days spent in self-isolation seem to get longer and longer.
Amongst all the Instagram lives, free workout videos and the constant baking,
we mustn’t forget to take care of our beauty and wellbeing....
As the world continues its fight against
COVID-19, the days spent in self-isolation seem to get longer and longer.
Amongst all the Instagram lives, free workout videos and the constant baking,
we mustn’t forget to take care of our beauty and wellbeing. Luckily, we are
surrounded by a multitude of apps and, in the past couple of years, the beauty
world...