The misconception that usage of cosmetics was exclusively aimed at females started circulating in the 19th century.    As a matter of fact, in 3,000 B.C, Egyptians of both genders would wear makeup such as kohl and red ochre to enhance their features. In ancient Roman and Greek culture, cosmetics and perfumes were used by men and women to mask...

In Nowfashion's newly-minted column on scents, self-defined ''perfume-nerd'' and director Maria Host-Ivessich and Italian Master Perfumer Lorenzo Villoresi explores the role of poetics and emotionality in scents.   One could say that what distinguishes your style as well as being a reason for your fame could be your poetic vision. How do you keep...

From a global pandemic, environmental crises, fluctuating economies and the most recent anti-racial protests, feeling indifferent in front of the uncertainty of the future is impossible. The beauty industry has joined the wave of corporate support through a series of initiatives to demonstrate their solidarity in the Black Lives...

We were used to flipping through magazines, taking notes of the lipsticks and eyeshadows that models were wearing in beauty ads. Now, with a simple Youtube search, we see a swatch, which in makeup lingo means “applying a sample of (paint, makeup, etc.) to a surface or one's skin to test or demonstrate the colour and texture.” We want to raise questions...

In Nowfashion's newly-minted column on scents, self-defined ''perfume-nerd'' and director Maria Host-Ivessich and German Master Perfumer Geza Schoen delve into the role of modernity, social media and balancing chemistry with natural flavours.   As a first question, what does "modern" mean to you in 2020? For our society, it means to...

In Nowfashion's newly-minted column on scents, self-defined ''perfume-nerd'' and director Maria Host-Ivessich delves into the role of perfumes in this decade and 'socially-acceptable scents' with anarchist Nasomatto master perfumer Alessandro Gualtieri.Alessandro, you are known for your genuine inclination to push towards the edge, to be and without being defined. Our noses are (now more than...

CBD is being marketed everywhere. From oils and topicals to edibles, there are now infinite ways to introduce cannabidiols in your lifestyle. However, as buyers get overwhelmed by the number of products being launched every week, companies have to work harder to stand out from the competition. So, what is the strategic approach to ensure people’s trust in a product? The answer lies in the...

With new challenges brought by COVID-19 have come new opportunities for retailers to rethink their selling strategies.How the beauty industry is dealing with the pandemic and, most importantly, how will in-store experiences change with the new social distance enforcement and safety measures are questions that need answers. From global firms to high-street brands, the beauty world has reacted...

In Nowfashion’s newly-minted column on scents, self-defined ‘perfume-nerd’ and director Maria Host-Ivessich asks world-renown master perfumer Francis Kurkdijan about one of the most recurring themes in his work as a perfumer: duality.   Looking at the way society and the relationship of the individual with his own identity is evolving, how do...

Since COVID-19 was declared global pandemic and all citizens obliged to self-isolation, every aspect of life has been subjected to change – including the smallest things, like our beauty routine. It’s no news that stress can affect the skin, aggravating conditions such as psoriasis and eczema, or increase inflammation that commonly results in breakouts. Hence, it...

While lockdown may have halted our summer plans, we can still indulge ourselves with a little fantasy escapism. And Loewe’s recently released collaboration with Paula’s Ibiza may just be what we’ve been looking for. The Spanish fashion house launched its fourth edition of the collection this spring, a collection characterised by kaleidoscopic patterns taken from the brand’s archive and so much...

At a time when physical and mental health is at the top of everyone’s priorities, keeping the bathroom shelf stocked with vitamin-based skincare products from A to Z has become a necessity. Unfortunately, it’s been nigh-on-impossible to stay up to date with all the beauty brands that have come into prominence in the last few years. From natural ingredients to new formulas, skincare has taken...

The beauty industry seems to be the one that has been hit the most by the economic impact of the virus.    While before it was estimated that, according to German online portal for statistics, its market value was projected to grow by 20.1 billion U.S. dollars between 2014 and 2019, as reported by WWD, between Feb. 24 and 28, sales in Italy...

With thousands of beauty products out there, it can often be difficult to snap out of our daily skincare and beauty care routine and adventure into trying new products. Some can be expensive, others have opposite reviews and, although beauty gurus are there to help and advise us on the Internet, it ultimately comes down to our skin to decide whether we...

As the world continues its fight against COVID-19, the days spent in self-isolation seem to get longer and longer. Amongst all the Instagram lives, free workout videos and the constant baking, we mustn’t forget to take care of our beauty and wellbeing. Luckily, we are surrounded by a multitude of apps and, in the past couple of years, the beauty world...